Marketing Analyst in Grupo Assist developing marketing strategies to enhance brand visibility and attract new clients. Focused on campaign creation, market analysis, and social media management.
Responsibilities
Development of the strategic marketing plan together with the commercial/sales team — emphasis on customer experience for B2B marketing
Production of content and prospecting campaigns (email marketing and social media)
Corporate communication with emphasis on brand positioning (presentations, opportunities/proposals, websites, and stationery)
Organizing events with direct contact with clients, partners, and suppliers (scope definition, quotations, contracting, and RSVP management)
Reporting on activities, return on investment, and performance indicators (KPIs)
Preparing briefs for partner agencies, monitoring and approving deliverables
Monitoring and approving deliverables from PR/communications partners — notes, announcements, scripts, and press releases
Lead qualification
Scheduling internal and external meetings related to the department
General communications and announcements, including job openings
Creation and updates of the group's and affiliated companies' websites.
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