Business Development Senior Manager accelerating growth through partnerships with automotive OEMs at Castrol. Leading business development strategies to strengthen competitive positioning and profitability.
About the role
- Senior Account Manager driving advertising growth in the APAC market for SmartNews. Collaborating with cross-functional teams to optimize ad delivery and performance.
Responsibilities
- Enhance Ad Business Growth: Master the SmartNews ad product (mainly US 1st party) suite and inventory dynamics to enhance campaign delivery and performance.Work closely with Product, Product Sales Strategy, and Engineering teams to unlock feature capabilities (targeting, bidding, formats) and contribute product insights based on client feedback.
- Account Optimization & Campaign Performance: Conduct in-depth performance analysis (CTR, CVR, CPI, ROAS ect) to identify optimization levers and develop and present data-driven optimization proposals.
- Ad Operation & Technical Support: Assist advertisers and agencies with pixel/API implementation, MMP integration, event tracking ect.Troubleshoot delivery, measurement, and performance issues in collaboration with cross-functional teams (PM, Engineering).
- Success Case Development: Build case studies and best practices based on optimization wins.Share learnings internally and horizontally across vertical teams to drive repeatable success models
- Client Communication: Lead onboarding, campaign review meetings, and performance consultations with agencies and direct advertisers. Educate clients/agencies on product functionalities, advanced optimization techniques, and optimization best practices.
Requirements
- 3+ years in digital advertising, ad operations, or performance marketing (US market preferred)
- Excel in data analytics (Excel, dashboard tools) and building performance proposals
- Strong understanding of tracking systems (pixels, MMPs, APIs, attribution)
- English skill - Business level above
- Experience working at a startup;
- Proven executive presence, with the ability to lead business or projects effectively, driving large-scale sales (millions USD/quarter) through internal and external collaborations;
- Business-level and higher proficiency in Chinese or Japanese;
- Deep insight into industry trends, a strategic vision for growth, and a commitment to advancing SmartNews’s market strategies.
Benefits
- All healthcare and social insurance required by the Japanese labor law, plus annual health check
- Visa sponsorship and overseas relocation support available for eligible candidates
Job title
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