Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Regional Social Media Specialist executing social media strategy and driving brand engagement for HARMAN. Collaborating on digital-first content and integrated campaigns across diverse platforms.
Responsibilities
- Implement the global and regional social media strategy across brand and product campaigns.
- Manage day to day content on regional social media accounts and collaborate with local teams on country-specific accounts.
- Execute integrated, consumer-centric campaigns across platforms including Instagram, TikTok, YouTube, Facebook, X, LinkedIn, and emerging platforms.
- Ensure brand consistency and creative excellence across all digital touchpoints.
- Contribute to the development of digital-first content strategies aligned with brand goals and audience insights.
- Partner with internal teams and agencies to produce compelling storytelling and real-time content.
- Foster audience engagement through community management and reactive storytelling that taps into cultural moments.
- Build and execute social media campaigns from agency briefing to creative development, localization, and post-campaign analysis.
- Support global campaign rollouts within the Region, ensuring relevance and resonance with local audiences.
- Work closely with Media, Online Sales, Product, PR & Influencer Marketing, and Customer Support teams to align social media activities with broader marketing efforts.
- Lead day-to-day communication with social media agencies.
- Monitor platform trends and support test-and-learn initiatives with emerging formats, creators, and technologies (e.g., AI, social commerce, AR/VR).
- Support reporting efforts including monthly, quarterly, and annual dashboards.
Requirements
- Bachelor’s Degree required.
- Minimum 3+ years experience with demonstrated success in driving digital marketing initiatives from concept to execution and reporting.
- Experience in executing global brand campaigns, digital media, online promotions, content development, and search.
- Proven experience contributing within a team framework to deliver creative digital campaigns and innovative media programs, while supporting content and messaging improvements rooted in compelling storytelling.
- Solid knowledge of digital marketing, engagement, media trends, analytics, and emerging tactics.
- Experience coordinating across multiple stakeholders and supporting the implementation of regional digital marketing strategies.
- Strong planning and organizational skills with attention to detail.
- Experience working within and interacting with international and cross-functional teams.
Benefits
- Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
- Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
- Extensive training opportunities through our own HARMAN University
- Competitive wellness benefits
- Tuition reimbursement
- “Be Brilliant” employee recognition and rewards program
- An inclusive and diverse work environment that fosters and encourages professional and personal development
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