Food Safety Specialist ensuring food quality and safety for clients in hotel and restaurant sectors. Conducting assessments and providing coaching to enhance operational standards.
About the role
- Regional Brand Manager overseeing brand growth and visibility for Mother & Baby brand in Malaysia and Singapore. Managing product portfolios and executing strategic brand plans.
Responsibilities
- Lead the Hair & Lifestyle division with a clear vision and strategic roadmap aligned with company goals.
- Develop and execute annual brand marketing plans aligned with global guidelines and local market needs.
- Localize global brand strategies to ensure relevance in Malaysia and Singapore.
- Conduct market and competitor analysis to identify opportunities, threats, and white space.
- Manage product launches from planning to execution, ensuring timely delivery and alignment across channels.
- Work closely with sales teams and retailers (online and offline) to develop GTM (go-to-market) strategies for new products.
- Monitor product performance and recommend actions (pricing, promotion, phase-out) as needed.
- Plan and execute 360° marketing campaigns including digital, in-store, PR, and social.
- Develop localized assets in line with brand identity (key visuals, POSM & Video).
- Coordinate with global teams for approvals and guidance on brand messaging.
- Manage the social media platforms for the brand with locally relevant content (calendar and content planning).
- Collaborate with e-commerce teams and digital partners to enhance brand presence on platforms such as Lazada, Shopee, and D2C sites.
- Optimize digital campaigns for awareness, engagement, and conversion.
- Oversee influencer and KOL activations tailored to parenting and premium lifestyle audiences.
- Ensure consistent brand presence in-store (modern trade, baby boutiques, department stores, ecommerce).
- Plan retail campaigns, VM, and brand training for frontliners and partner staff.
- Optimize assortment strategy by retailer and seasons.
- Responsible for the B2B initiatives as the brand expert and P&L owner in market (baby fairs, trade fairs, institutional sales).
- Support key account teams with trade marketing initiatives and brand toolkits.
- Manage marketing budgets efficiently and ensure spending aligns with brand priorities.
- Track ROI on campaigns and promotions, providing post-mortem analysis and recommendations.
- Work closely with internal teams (sales, logistics, finance) and external partners (media, creative agencies, PR).
- Liaise with global/regional brand teams to align brand priorities and performance.
Requirements
- Bachelor’s degree in marketing, Business, or related fields.
- 5+ years of brand management experience, preferably in premium or parenting/lifestyle categories.
- Strong understanding of Malaysia and Singapore markets.
- Experience working with distributors, modern trade, and online platforms.
- Creative thinker with strong analytical and project management skills.
- Excellent communication skills and stakeholder management.
- Experience in mother & baby category preferred
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Food Safety Specialist supporting hotel, restaurant, and grocery clients to uphold brand standards. Conducts assessments and trains staff for food safety compliance.
Senior Brand Strategy Manager at Barclays responsible for shaping brand strategy for Barclays UK. Collaborating with teams to ensure a coherent brand strategy across customer segments.
Associate Director, Brand Marketing responsible for executing marketing tactics across multiple therapeutic areas for biotechnology organization. Collaborating with teams and managing agency partners to achieve brand objectives.
Brand Manager responsible for executing brand strategies to achieve business targets at Sea Smoke Winery. Collaborating with cross - functional teams for improvements and brand growth plans.
Director of Product Brand Marketing leading the Ottava Surgical Robotics Portfolio at Johnson & Johnson. Collaborating across functions to create a differentiated narrative in robotic surgery solutions.
Food Safety & Brand Specialist conducting food safety assessments and training. Ensuring compliance and enhancing client food standards for restaurants and hotels.
Werkstudent im Bereich Social Media bei Bergzeit unterstützen durch Content - Umsetzung und Community Management auf Social - Media - Kanälen. Gestalten und planen von Inhalten für Instagram, TikTok und Facebook sowie Unterstützung bei weiteren operativen Prozessen.
Brand Manager defining and coordinating brand strategy in Neuroscience across Iberia. Working from the Barcelona office with cross - functional teams to improve healthcare outcomes.
Brand Manager leading NESCAFÉ's Soluble Coffee Marketing strategies and execution. Overseeing brand performance, team leadership, and market analysis with innovative marketing initiatives.