FC
Ford Motor CompanyProgram Launch Analyst
VINCENT Analyst leading the administration of Variable Marketing Programs in IMG/China/US markets. Authoring incentive programs and coordinating VM activities across markets.
About the role
- Plan and execute the Member-Get-Member (MGM) program activities, ensuring monthly targets for referral lead generation and new customers acquired by referral are met
- Monitor the referral funnel (awareness → engagement → conversion → reward), implementing continuous optimizations
- Align strategies and communications with Marketing, Sales and Customer Success teams to ensure MGM is integrated into the customer journey
- Create and implement multichannel campaigns (email, WhatsApp, in-system banners, social media) to encourage recurring referrals
- Develop messaging and narratives that keep the program attractive while preventing customer-base saturation
- Identify and promote host customer success stories to strengthen the program’s credibility and engagement
- Build and maintain dashboards and tracking reports with KPIs such as number of referral leads, conversion rate, cost per lead, share of total inbound and program ROI
- Analyze usage behaviors and referral patterns, proposing improvements to performance and user experience
- Manage the rewards policy (financial and non-financial), ensuring the right balance between attractiveness, cost and program sustainability
- Coordinate with Finance and Support to process payments and deliver prizes to participants
- Propose adjustments to the referral mechanics based on feedback, results and performance data
- Partner with Product and RevOps to evolve automations, workflows and program integrations (e.g., customer dashboards, status tracking and automated notifications)
- Prioritize and implement improvements that reduce friction and increase referral rates, ensuring a smooth customer experience
Requirements
- 3+ years of experience in marketing
- Bachelor’s degree in Marketing, Business Administration or a related field
- Proficiency in Excel (analysis, formulas and data organization)
- Experience controlling and monitoring performance metrics
- Basic knowledge of CRM systems, preferably HubSpot, Salesforce or similar tools
- Familiarity with task and project management tools such as Asana, ClickUp, Monday.com or equivalents
- Analytical mindset to interpret data and generate actionable insights
- Organized and detail-oriented in process execution and follow-up
Benefits
- Meal allowance - R$ 35/day
- Health and dental plans with 100% of the monthly premium paid by Saipos
- Life insurance
- Day off during birthday month
- Wellhub
- Full equipment kit
- Daily commute allowance of R$ 22
- Extended maternity and paternity leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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