Influencer Marketing Manager developing campaigns and partnerships for OPUS and someday fashion brands in Hamburg. Overseeing influencer strategy, network, and content creation.
WA
Hybrid Public Relations & Influencer Marketing Manager – Prestige DACH
Posted 3 months ago
About the role
- Manage PR and influencer marketing strategies, collaborating closely with teams in the DACH region for Weleda. Engage with media and analyze market performance across Beauty and Lifestyle sectors.
Responsibilities
- Develop and implement the overall PR strategy for the DACH region in close collaboration with the Head of PR & Influencer Marketing and the DACH team.
- Coordinate and manage PR agencies in Germany, Austria and Switzerland, and maintain regular alignment with the Austrian market.
- Handle partnership requests, media/press inquiries, test magazine requests and customer inquiries from Customer Service.
- Arrange publisher visits with the PR agency, media agency and Weleda management.
- Prepare monthly performance reports, market analyses and competitive benchmarking based on KPIs.
- Design and oversee PR and influencer strategies for two major prestige projects.
- Plan and execute creative influencer campaigns across the DACH region.
- Build and maintain long-term influencer relationships.
- Conduct trend analyses, market analyses and performance monitoring of influencer campaigns using KPIs.
Requirements
- Degree in Communications, Marketing or a comparable qualification.
- 3 to 5 years of experience in a similar role.
- Strong expertise and extensive contacts within the lifestyle and beauty media landscape in the DACH region.
- Proven experience in influencer marketing, particularly on TikTok and Instagram, with a good sense for trends and creative content development.
- Solid experience working with PR agencies and media representatives.
- Excellent communication skills in German and English.
- Strong negotiation skills and analytical thinking.
- Team player with the ability to work in a dynamic environment with multiple stakeholders.
- Willingness to travel within the DACH region (10–20%).
Benefits
- Team-oriented leadership culture.
- Sustainability and values-driven approach.
- Remote work options (50–70%).
- Transparent and open communication.
- International collaboration.
- Work at a purpose-driven company.
- Mobility allowance.
- Compatibility of family and career.
- Innovative and exciting projects.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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