Programmatic Account Manager ensuring successful execution of digital advertising campaigns for Disney across various brands and platforms. Responsible for enhancing client relationships and troubleshooting campaign performance issues.
Responsibilities
Partners with various internal and external stakeholders to ensure successful execution of programmatic campaigns
Assist clients with PMP and Programmatic Guaranteed set-up
Partner with Sales and Pricing & Planning to provide materials for Proposals/Avail submissions including media recommendations, screenshots, research, competitive data, and advise on what is technically feasible to execute
Lead client communication related to our programmatic offering and optimizations
Required to test creative assets across Video, Mobile, and Desktop Display
Help ensure client’s programmatic ad specs are met and communicate out changes to our client’s and their DSPs
Troubleshoot campaign performance by investigating ad server bugs, third party discrepancies and under-delivery issues
Ensure accurate campaign set up between ad server and our SSP
Display mastery of all Disney and Hulu digital ad products and their capabilities
Assist clients and sales teams in the billing and reconciliation process
Provide after-hours support for any client-related emergencies, as necessary
Become an authority in our SSPs and the programmatic advertising ecosystem
Requirements
2+ years professional advertising and/or media experience or 1+ year of experience in a large advertising sales (multi-brand portfolio) entertainment company required
A strong emphasis in programmatic, digital and online media experience preferred
1 year of digital ad trafficking experience and hands-on experience with SSP, DSPs, and/or ad exchanges
Familiarity with third-party ad servers such as Campaign Manager 360, Sizmek, Innovid, etc., with a fundamental understanding of video ad serving concepts (i.e. VAST and VPAID)
Ability to think critically and use reporting insights to identify bidding behavior and deal optimizations
Proactive and highly organized, with the ability to manage and prioritize multiple projects and campaigns in a timely manner
Experience compiling and analyzing insights from campaign performance reports in order to troubleshoot campaigns as needed
Strong proficiency with Microsoft Excel and PowerPoint; ability to quickly learn productivity software application tools
Seeks out partnerships across the organization to test new ideas and grow the business
Exceptional organizational, relationship-building, and communication (written and verbal) skills
Self-motivated starter who thrives in a fast-paced environment
Ability to cultivate sales and client relationships.
Benefits
A bonus and/or long-term incentive units may be provided as part of the compensation package
Full range of medical, financial, and/or other benefits, dependent on the level and position offered
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