Product Marketing Intern leading a project to enhance Vaisala's product visibility in AI - assisted buying journeys. Collaborating with experts in a dynamic team environment during a summer internship.
About the role
- Product Marketing Specialist strengthening Pelmorex Weather Source's brand and supporting the sales team with high-impact materials. Focused on B2B product strategy and market positioning.
Responsibilities
- Develop and execute on the strategic plan to strengthen the market position of Pelmorex Weather Source and its product brands
- Develop and maintain competitive intelligence, Ideal Customer Profiles (ICPs), and messaging aligned with the overall brand strategy.
- Continuously track market trends, competitors, and target audience motivators to ensure our communication of value and differentiators is sharp and relevant.
- Work with external marketplace partners and internal teams to ensure our market positioning is clear and uncover new opportunities that support our strategic growth objectives.
- Manage all aspects of B2B go-to-market strategies, including planning, execution, stakeholder collaboration, mobilization of internal teams, and requirements for external marketplace vendors.
- Oversee the overall success of product launches, ensuring the product rollout process is strictly followed before any materials are released.
- Deploy strategies to drive top-of-funnel lead generation opportunities
- Monitor and report on the success of launches, including lead generation, web traffic and digital & social campaign performance.
- Maintain regular, timely communication with product and brand stakeholders to ensure cohesive information delivery to the market.
- Lead the development and production of high-impact resources and marketing collateral in collaboration with cross-functional teams.
- Partner closely with the Sales team to proactively understand market/client pain points and opportunities, influencing the creation of new collateral.
Requirements
- 3–5 years of experience in B2B Product Marketing and Strategy, ideally within a technical or data-focused environment.
- A proven storyteller with the ability to elevate brands and products through compelling, technical-style narratives and clear market positioning.
- Expertise in leading and executing end-to-end B2B Go-to-Market (GTM) strategies and product launches.
- Experience navigating and driving go-to-market efforts within cloud, data, or technical software ecosystems and marketplaces is a strong asset.
- Strong business acumen and big-picture thinking, adept at translating market trends, competitive intelligence, and ICPs (Ideal Customer Profiles) into actionable GTM plans.
- Demonstrated ability to create high-impact marketing and sales enablement materials. with experience using design and presentation software to produce professional-grade assets.
- Highly detail-oriented and organized; able to manage complex projects, prioritize tasks effectively, and consistently deliver high-quality work on time.
- Proven experience partnering seamlessly with cross-functional teams to drive strategy alignment and successful execution.
- Exceptional written and verbal communication skills necessary for content creation, stakeholder collaboration, and presentations.
Benefits
- Summer Hours 🌞
- Paid Vacation Days Off (in addition to paid Personal Days) 🌅
- This includes an extra day off during the month of your birthday 🍰- our gift to you!
- An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team ⚖️
- Open and transparent communication, including All Hands Meetings with our CEO
- Frequent employee pulse surveys 📝 we value your feedback so we can continue to make Pelmorex a great place to work!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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