Senior Manager of Product Marketing for Americas at Sol de Janeiro. Managing strategy and execution of fragrance innovation pipeline and brand roadmap.
About the role
- Product Marketing Manager for Coople's digital staffing platform. Shaping messaging, positioning, and strategies by collaborating across teams and driving product marketing initiatives.
Responsibilities
- Help define and deliver product positioning and messaging that clearly communicates the value of Coople’s platform to customers and users.
- Collaborate closely with Product, Marketing, and Customer Success to develop personas and Ideal Customer Profiles (ICPs) that inform marketing and go-to-market strategies.
- Conduct customer interviews, win/loss analysis, and usage data reviews to understand user needs and inform positioning and product decisions.
- Support go-to-market plans for product launches and feature rollouts, coordinating messaging and execution across teams.
- Carry out competitive research to help differentiate Coople and stay ahead of industry trends.
- Partner with Sales and Marketing to create enablement tools, messaging frameworks, and collateral that support commercial success.
- Help monitor and report on product marketing KPIs such as adoption, engagement, and campaign effectiveness.
Requirements
- 5 years’ experience in product marketing, preferably in a SaaS or tech business.
- Native level German and business level English.
- Fluent French a plus.
- A track record of translating product features into compelling customer benefits across various formats (e.g., messaging guides, landing pages, one-pagers).
- Strong collaboration skills and experience working cross-functionally with product, sales, and marketing teams.
- Comfortable conducting basic customer and market research, and using data to inform messaging or content.
- Bachelor's degree required.
Benefits
- A collaborative, international team working across multiple countries
- Hybrid working (remote flexibility with in-person collaboration in our Zurich office)
- On-the-job training, regular social events, and complimentary lunches
- A mission-driven, fast-moving environment where your work will have real impact
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Global Product Marketing Lead responsible for product marketing system for AI - led services at Quantanite. Collaborating with cross - functional teams to drive positioning, packaging, and sales enablement.
Product Marketing Manager guiding customers through injection molding projects at Protolabs. Leveraging technical expertise to ensure manufacturability and quality while managing long - term customer relationships.
Product Marketer at Vercel, enhancing sales narratives and materials for enterprise buyers. Collaborating cross - functionally to drive product adoption and sales enablement.
Senior HR Business Partner for Wrike's GTM organization balancing operational partnership with role redesign. Responsible for driving talent reviews, internal mobility initiatives, and solving business challenges.
Product Marketing Manager co - creating marketing strategies at Auror, which empowers the retail industry to tackle theft and organized crime. Focused on collaboration across Product, Marketing, and Customer Success.
Marketing Specialist driving retail partnerships and digital campaigns for fintech. Responsible for creating strategies to boost brand visibility and sales.
Product Marketing Manager at Pluralsight driving go - to - market strategies and supporting product launches. Collaborating with teams to articulate value and enhance customer adoption across the platform.
Freelance Product Marketing Manager at Prelude redefining user authentication, overseeing product positioning and marketing strategies. Collaborate on launches and create impactful product narratives.
Product Marketing Lead developing go - to - market strategies for ChapsVision’s AI - powered search platform. Collaborating with teams to enhance product positioning and customer engagement.