Product Marketing Manager developing and executing strategies for low voltage air and power circuit breakers in ABB's Electrification Smart Power division. Managing portfolio performance and enabling sales team success in the US market.
About the role
- Product Marketing Manager for Coople's digital staffing platform. Shaping messaging, positioning, and strategies by collaborating across teams and driving product marketing initiatives.
Responsibilities
- Help define and deliver product positioning and messaging that clearly communicates the value of Coople’s platform to customers and users.
- Collaborate closely with Product, Marketing, and Customer Success to develop personas and Ideal Customer Profiles (ICPs) that inform marketing and go-to-market strategies.
- Conduct customer interviews, win/loss analysis, and usage data reviews to understand user needs and inform positioning and product decisions.
- Support go-to-market plans for product launches and feature rollouts, coordinating messaging and execution across teams.
- Carry out competitive research to help differentiate Coople and stay ahead of industry trends.
- Partner with Sales and Marketing to create enablement tools, messaging frameworks, and collateral that support commercial success.
- Help monitor and report on product marketing KPIs such as adoption, engagement, and campaign effectiveness.
Requirements
- 5 years’ experience in product marketing, preferably in a SaaS or tech business.
- Native level German and business level English.
- Fluent French a plus.
- A track record of translating product features into compelling customer benefits across various formats (e.g., messaging guides, landing pages, one-pagers).
- Strong collaboration skills and experience working cross-functionally with product, sales, and marketing teams.
- Comfortable conducting basic customer and market research, and using data to inform messaging or content.
- Bachelor's degree required.
Benefits
- A collaborative, international team working across multiple countries
- Hybrid working (remote flexibility with in-person collaboration in our Zurich office)
- On-the-job training, regular social events, and complimentary lunches
- A mission-driven, fast-moving environment where your work will have real impact
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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