About the role

  • Help define and deliver product positioning and messaging that clearly communicates the value of Coople’s platform to customers and users.
  • Collaborate closely with Product, Marketing, and Customer Success to develop personas and Ideal Customer Profiles (ICPs) that inform marketing and go-to-market strategies.
  • Conduct customer interviews, win/loss analysis, and usage data reviews to understand user needs and inform positioning and product decisions.
  • Support go-to-market plans for product launches and feature rollouts, coordinating messaging and execution across teams.
  • Carry out competitive research to help differentiate Coople and stay ahead of industry trends.
  • Partner with Sales and Marketing to create enablement tools, messaging frameworks, and collateral that support commercial success.
  • Help monitor and report on product marketing KPIs such as adoption, engagement, and campaign effectiveness.

Requirements

  • 5 years’ experience in product marketing, preferably in a SaaS or tech business.
  • Native level German and business level English.
  • Fluent French a plus.
  • A track record of translating product features into compelling customer benefits across various formats (e.g., messaging guides, landing pages, one-pagers).
  • Strong collaboration skills and experience working cross-functionally with product, sales, and marketing teams.
  • Comfortable conducting basic customer and market research, and using data to inform messaging or content.
  • Bachelor's degree required.

Benefits

  • A collaborative, international team working across multiple countries
  • Hybrid working (remote flexibility with in-person collaboration in our Zurich office)
  • On-the-job training, regular social events, and complimentary lunches
  • A mission-driven, fast-moving environment where your work will have real impact

Job title

Product Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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