Senior Product Marketing Manager defining market strategies for a B2B maritime tech startup, leading segmentation, storytelling, and competitive clarity efforts.
About the role
- Product Marketing Manager for Coople's digital staffing platform. Shaping messaging, positioning, and strategies by collaborating across teams and driving product marketing initiatives.
Responsibilities
- Help define and deliver product positioning and messaging that clearly communicates the value of Coople’s platform to customers and users.
- Collaborate closely with Product, Marketing, and Customer Success to develop personas and Ideal Customer Profiles (ICPs) that inform marketing and go-to-market strategies.
- Conduct customer interviews, win/loss analysis, and usage data reviews to understand user needs and inform positioning and product decisions.
- Support go-to-market plans for product launches and feature rollouts, coordinating messaging and execution across teams.
- Carry out competitive research to help differentiate Coople and stay ahead of industry trends.
- Partner with Sales and Marketing to create enablement tools, messaging frameworks, and collateral that support commercial success.
- Help monitor and report on product marketing KPIs such as adoption, engagement, and campaign effectiveness.
Requirements
- 5 years’ experience in product marketing, preferably in a SaaS or tech business.
- Native level German and business level English.
- Fluent French a plus.
- A track record of translating product features into compelling customer benefits across various formats (e.g., messaging guides, landing pages, one-pagers).
- Strong collaboration skills and experience working cross-functionally with product, sales, and marketing teams.
- Comfortable conducting basic customer and market research, and using data to inform messaging or content.
- Bachelor's degree required.
Benefits
- A collaborative, international team working across multiple countries
- Hybrid working (remote flexibility with in-person collaboration in our Zurich office)
- On-the-job training, regular social events, and complimentary lunches
- A mission-driven, fast-moving environment where your work will have real impact
Job title
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