Product Marketing Manager developing and executing strategies for low voltage air and power circuit breakers in ABB's Electrification Smart Power division. Managing portfolio performance and enabling sales team success in the US market.
About the role
- Product Marketing Manager leading go-to-market strategy and growth for SMB audience at Hiya. Shaping messaging and optimizing the self-serve experience for small and midsize businesses.
Responsibilities
- Go-to-market strategy: define and execute the GTM plan for SMB and self-serve segments across Hiya’s product portfolio.
- Product partnership: work with the Product team to identify market opportunities, validate product–market fit for new SMB offerings, and shape roadmaps based on customer insights.
- Audience clarity: develop ICPs, segmentation frameworks, and messaging that speaks directly to SMB buyers.
- Self-serve funnel: partner with Product, Demand Gen, and Lifecycle teams to improve acquisition, sign-up, nurture, and activation flows that increase conversion and adoption.
- Conversion experiments: design and test packaging, pricing, and journey optimizations to increase trial-to-paid rates and average revenue per account.
- Campaign development: drive scalable, automated growth through website, email, and in-product programs.
- Product storytelling: turn technical capabilities into simple, compelling narratives across web, ads, and lifecycle channels.
- Performance analysis: track and interpret conversion, retention, and revenue metrics to guide roadmap priorities and marketing investments.
Requirements
- 3–6 years in SaaS product marketing, growth marketing, or a hybrid PMM / growth role
- Hands-on experience with digital or product-led growth: website optimization, trials, activation journeys
- Ability to turn complex capabilities into clear, outcome-driven messages for SMB buyers
- Comfort working with funnel data, conversion metrics, and A/B testing to guide decisions
- Strong cross-functional collaborator across product, marketing, design, and sales
- Curiosity for user behavior and how small optimizations drive outsized results
Benefits
- Equity compensation
- 401K program with 3% match through Fidelity Investments
- Self managed vacation plan
- 15 Paid holidays including Recharge Days
- 100% covered medical, dental, and vision for the employee and 50% coverage for dependents
- Flexible spending, health savings accounts and Pretax dependent day care savings plan
- Paid parental leave
- Voluntary Life and AD&D, and Accident insurance options
- Employer-paid life insurance
- Employer-paid long-term disability coverage (in qualifying states)
- Donation Matching for a charity of your choice (up to $1,000/ year)
- $1,000/year reimbursement in Professional Development funds
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