BH
Product Marketing Specialist developing marketing content for Industrial CT solutions. Collaborating cross - functionally to execute product launches and enhance brand presence.
About the role
- Go-to-market strategy: define and execute the GTM plan for SMB and self-serve segments across Hiya’s product portfolio.
- Product partnership: work with the Product team to identify market opportunities, validate product–market fit for new SMB offerings, and shape roadmaps based on customer insights.
- Audience clarity: develop ICPs, segmentation frameworks, and messaging that speaks directly to SMB buyers.
- Self-serve funnel: partner with Product, Demand Gen, and Lifecycle teams to improve acquisition, sign-up, nurture, and activation flows that increase conversion and adoption.
- Conversion experiments: design and test packaging, pricing, and journey optimizations to increase trial-to-paid rates and average revenue per account.
- Campaign development: drive scalable, automated growth through website, email, and in-product programs.
- Product storytelling: turn technical capabilities into simple, compelling narratives across web, ads, and lifecycle channels.
- Performance analysis: track and interpret conversion, retention, and revenue metrics to guide roadmap priorities and marketing investments.
Requirements
- 3–6 years in SaaS product marketing, growth marketing, or a hybrid PMM / growth role
- Hands-on experience with digital or product-led growth: website optimization, trials, activation journeys
- Ability to turn complex capabilities into clear, outcome-driven messages for SMB buyers
- Comfort working with funnel data, conversion metrics, and A/B testing to guide decisions
- Strong cross-functional collaborator across product, marketing, design, and sales
- Curiosity for user behavior and how small optimizations drive outsized results
Benefits
- Equity compensation
- 401K program with 3% match through Fidelity Investments
- Self managed vacation plan
- 15 Paid holidays including Recharge Days
- 100% covered medical, dental, and vision for the employee and 50% coverage for dependents
- Flexible spending, health savings accounts and Pretax dependent day care savings plan
- Paid parental leave
- Voluntary Life and AD&D, and Accident insurance options
- Employer-paid life insurance
- Employer-paid long-term disability coverage (in qualifying states)
- Donation Matching for a charity of your choice (up to $1,000/ year)
- $1,000/year reimbursement in Professional Development funds
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