Hybrid Product Marketing Manager, SMB Audience – Digital Growth

at Hiiya

• Job title: Product Marketing Manager, SMB Audience – Digital Growth
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $140,000 - $175,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Go
• Location requirements: Hybrid, Seattle, United States

About the role

• Product Marketing Manager leading go-to-market strategy and growth for SMB audience at Hiya. Shaping messaging and optimizing the self-serve experience for small and midsize businesses.

Responsibilities

• Go-to-market strategy: define and execute the GTM plan for SMB and self-serve segments across Hiya’s product portfolio.
• Product partnership: work with the Product team to identify market opportunities, validate product–market fit for new SMB offerings, and shape roadmaps based on customer insights.
• Audience clarity: develop ICPs, segmentation frameworks, and messaging that speaks directly to SMB buyers.
• Self-serve funnel: partner with Product, Demand Gen, and Lifecycle teams to improve acquisition, sign-up, nurture, and activation flows that increase conversion and adoption.
• Conversion experiments: design and test packaging, pricing, and journey optimizations to increase trial-to-paid rates and average revenue per account.
• Campaign development: drive scalable, automated growth through website, email, and in-product programs.
• Product storytelling: turn technical capabilities into simple, compelling narratives across web, ads, and lifecycle channels.
• Performance analysis: track and interpret conversion, retention, and revenue metrics to guide roadmap priorities and marketing investments.

Requirements

• 3–6 years in SaaS product marketing, growth marketing, or a hybrid PMM / growth role
• Hands-on experience with digital or product-led growth: website optimization, trials, activation journeys
• Ability to turn complex capabilities into clear, outcome-driven messages for SMB buyers
• Comfort working with funnel data, conversion metrics, and A/B testing to guide decisions
• Strong cross-functional collaborator across product, marketing, design, and sales
• Curiosity for user behavior and how small optimizations drive outsized results

Benefits

• Equity compensation
• 401K program with 3% match through Fidelity Investments
• Self managed vacation plan
• 15 Paid holidays including Recharge Days
• 100% covered medical, dental, and vision for the employee and 50% coverage for dependents
• Flexible spending, health savings accounts and Pretax dependent day care savings plan
• Paid parental leave
• Voluntary Life and AD&D, and Accident insurance options
• Employer-paid life insurance
• Employer-paid long-term disability coverage (in qualifying states)
• Donation Matching for a charity of your choice (up to $1,000/ year)
• $1,000/year reimbursement in Professional Development funds