Drive the development of messaging materials that convey the unique value of our products and services to prospects and customers
Take charge of planning and developing the go-to-market (GTM) strategy and marketing narratives that resonate with our prospects in the identity security space
Acquire and maintain hands-on technical proficiency with installing and using our products
Research and identify messaging gaps and opportunities to convey our competitive differentiators
Work closely with our cross-departmental competitive team to create polished competitive messaging
Develop technically accurate and compelling content in all formats for our customers
Work closely with our product, engineering, and research teams to translate our ITDR advantage into a cohesive message
Partner closely with sales leaders and enablement teams to provide technical expertise, training, content, and confidence
Partner with the product team to research competitors and identify opportunities for buying guidance materials
Become an expert in the problems we solve and how customers evaluate and purchase solutions for identity systems
Requirements
5+ years of experience in technical marketing, product marketing, or technical program management for enterprise software companies in identity security or cybersecurity fields
Specific experience with Microsoft Active Directory and Azure AD/Entra ID
No required degree, although a background in computer technology/engineering and/or business/marketing is ideal
Action-oriented project manager who breaks through barriers to get projects completed on time while meeting quality expectations
Technical acumen and deep understanding of (or hands-on experience in) the identity security space
Experience researching and developing polished, accurate competitive positioning materials that equip our sales team to win
Experience developing content for technical professionals down to the feature level
Passion for mastering new products and understanding the needs and pain points of our users
Proactive, results-focused owner of your mission
Experience in translating technical competitive documentation into useful guidance for prospects
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