Go - To - Market Associate at Haystack owning outbound prospecting and qualification of new sales opportunities. Collaborating with founders to develop mastery in the sales cycle and custom software offerings.
About the role
- Product Marketing Manager specializing in identity security and recovery technology at Semperis. Creating compelling narratives for technical decision-makers in IT and security teams.
Responsibilities
- Drive the development of messaging materials that convey the unique value of our products and services to prospects and customers
- Take charge of planning and developing the go-to-market (GTM) strategy and marketing narratives that resonate with our prospects in the identity security space
- Acquire and maintain hands-on technical proficiency with installing and using our products
- Research and identify messaging gaps and opportunities to convey our competitive differentiators
- Work closely with our cross-departmental competitive team to create polished competitive messaging
- Develop technically accurate and compelling content in all formats for our customers
- Work closely with our product, engineering, and research teams to translate our ITDR advantage into a cohesive message
- Partner closely with sales leaders and enablement teams to provide technical expertise, training, content, and confidence
- Partner with the product team to research competitors and identify opportunities for buying guidance materials
- Become an expert in the problems we solve and how customers evaluate and purchase solutions for identity systems
Requirements
- 5+ years of experience in technical marketing, product marketing, or technical program management for enterprise software companies in identity security or cybersecurity fields
- Specific experience with Microsoft Active Directory and Azure AD/Entra ID
- No required degree, although a background in computer technology/engineering and/or business/marketing is ideal
- Action-oriented project manager who breaks through barriers to get projects completed on time while meeting quality expectations
- Technical acumen and deep understanding of (or hands-on experience in) the identity security space
- Experience researching and developing polished, accurate competitive positioning materials that equip our sales team to win
- Experience developing content for technical professionals down to the feature level
- Passion for mastering new products and understanding the needs and pain points of our users
- Proactive, results-focused owner of your mission
- Experience in translating technical competitive documentation into useful guidance for prospects
Benefits
- Health insurance
- 401(k)
- Paid time off
- Professional development opportunities
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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