Hybrid Product Marketing Manager

Posted last month

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About the role

  • Drive the development of messaging materials that convey the unique value of our products and services to prospects and customers
  • Take charge of planning and developing the go-to-market (GTM) strategy and marketing narratives that resonate with our prospects in the identity security space
  • Acquire and maintain hands-on technical proficiency with installing and using our products
  • Research and identify messaging gaps and opportunities to convey our competitive differentiators
  • Work closely with our cross-departmental competitive team to create polished competitive messaging
  • Develop technically accurate and compelling content in all formats for our customers
  • Work closely with our product, engineering, and research teams to translate our ITDR advantage into a cohesive message
  • Partner closely with sales leaders and enablement teams to provide technical expertise, training, content, and confidence
  • Partner with the product team to research competitors and identify opportunities for buying guidance materials
  • Become an expert in the problems we solve and how customers evaluate and purchase solutions for identity systems

Requirements

  • 5+ years of experience in technical marketing, product marketing, or technical program management for enterprise software companies in identity security or cybersecurity fields
  • Specific experience with Microsoft Active Directory and Azure AD/Entra ID
  • No required degree, although a background in computer technology/engineering and/or business/marketing is ideal
  • Action-oriented project manager who breaks through barriers to get projects completed on time while meeting quality expectations
  • Technical acumen and deep understanding of (or hands-on experience in) the identity security space
  • Experience researching and developing polished, accurate competitive positioning materials that equip our sales team to win
  • Experience developing content for technical professionals down to the feature level
  • Passion for mastering new products and understanding the needs and pain points of our users
  • Proactive, results-focused owner of your mission
  • Experience in translating technical competitive documentation into useful guidance for prospects

Benefits

  • Health insurance
  • 401(k)
  • Paid time off
  • Professional development opportunities
  • Flexible work arrangements

Job title

Product Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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