BH
Product Marketing Specialist developing marketing content for Industrial CT solutions. Collaborating cross - functionally to execute product launches and enhance brand presence.
About the role
- Lead our product marketing efforts to drive the commercial success of our Connect product
- Develop and execute the go-to-market plans for new products and features to enhance our proposition
- Identify our ideal customer profile (ICP) and create key messaging by segment to drive new business acquisition.
- Stay informed about customer segments, market dynamics, and the competitive landscape in your domain area.
- Collaborate with various marketing teams (Content, Design, Partner, Growth, Field) to create assets for integrated campaigns.
- Support our content teams in creating thought leadership in the SaaS and Marketplace space.
- Communicate product news, updates, and enhancements to customer-facing teams.
- Lead project status meetings, update relevant teams, and proactively close feedback loops.
- Gather and communicate customer feedback to guide product enhancements and future product direction.
- Work with central and local leadership to ensure alignment with the wider commercial strategy in each region
- Become a true Payments expert!
Requirements
- 5+ years of experience in B2B product marketing, with experience in payments, financial services, marketplaces or SaaS.
- Proven track record in a fast-growing company within a dynamic market, with the ability to handle change and challenges effectively.
- A strong affinity with AI and emerging technologies – you’re hands-on and explorative with new tools to increase efficiency and impact in your day-to-day work, always looking for ways to drive smarter, faster, and more effective marketing
- Strong investigative and problem-solving skills, with a focus on customer needs, pains, and gains.
- Demonstrated experience in managing and executing multiple projects while keeping key stakeholders informed.
- Ability to translate technical product details into clear narratives for internal teams.
- Excellent communication skills, with the ability to engage internal leaders, cross-functional teams, and external stakeholders.
- Fluent in English with strong writing skills; proficiency in Dutch, French, or German is a plus.
- Experience working closely with product teams, with the ability to translate technical solutions and APIs into clear use cases and compelling USPs that resonate with target ICPs.
- Strong collaboration with sales and sales enablement, equipping them with content, messaging, and ideas to drive Account-Based Marketing strategies and remain relevant throughout long sales cycles.
Benefits
- Work with a fast-growing and ambitious company
- Exposure to innovative payment solutions
- Opportunities for professional growth and learning
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FR
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