Product Marketing Manager creating marketing strategies and managing content for ETF product line at Columbia Threadneedle Investments. Collaborating with cross - functional teams to drive product messaging.
About the role
- Product Marketing Analyst II at a major payments company, executing go-to-market strategies and conducting market research. Crafting messaging and supporting product launches for effective marketing execution.
Responsibilities
- Assist in the development and execution of the go-to-market (GTM) strategy
- Conduct market research to understand customer needs
- Craft compelling messaging that highlights product features and benefits
- Monitor product performance to drive adoption and revenue
- Support product launch initiatives to ensure effective marketing
- Develop sales tools and collateral to empower the sales team
- Partner with Marketing teams to develop and execute marketing campaigns
Requirements
- 2-4 years of product marketing experience
- At least 1 year of experience in a market-facing role
- Bachelor’s degree in business or marketing
Benefits
- Health insurance
- 401(k) matching
- Professional development opportunities
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