Hybrid Product Manager – Reference Lab

Posted 2 weeks ago

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About the role

  • Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth.
  • Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.
  • Develop and oversee the execution of comprehensive marketing plans for reference laboratory tests and services.
  • Work closely with Capital Equipment and Products, Preventive Care Research and Development, Sales/Sales Enablement, Marketing/marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals.
  • Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment.

Requirements

  • Bachelor’s degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage.
  • 3-5 + years of marketing experience in a healthcare, veterinary or diagnostics industry
  • Proven track record in executing marketing strategies in a veterinary or healthcare setting.
  • Advanced knowledge of digital marketing tools, data analytics software, and CRM systems.
  • Familiarity with veterinary practice management software is a plus.
  • Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields
  • Certifications in marketing, digital marketing, or project management desirable

Benefits

  • Paid Time Off & Holidays
  • Medical, Dental, Vision (Multiple Plans Available)
  • Basic Life (Company Paid) & Supplemental Life
  • Short and Long Term Disability (Company Paid)
  • Flexible Spending Accounts/Health Savings Accounts
  • Paid Parental Leave
  • 401(k) with company match
  • Tuition/Continuing Education Reimbursement
  • Life Assistance Program
  • Pet Care Discounts

Job title

Product Manager – Reference Lab

Job type

Experience level

Mid levelSenior

Salary

$97,000 - $125,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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