Product Manager overseeing digital property - purchase journey and embedded mortgage financing at fintech startup. Requires extensive experience in proptech, fintech, and digital marketplaces in regulated environments.
About the role
- Product Manager executing short- and long-term vision for Reference Laboratory Services at Antech. Driving growth through innovative marketing initiatives in veterinary diagnostics.
Responsibilities
- Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth.
- Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.
- Develop and oversee the execution of comprehensive marketing plans for reference laboratory tests and services.
- Work closely with Capital Equipment and Products, Preventive Care Research and Development, Sales/Sales Enablement, Marketing/marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals.
- Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment.
Requirements
- Bachelor’s degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage.
- 3-5 + years of marketing experience in a healthcare, veterinary or diagnostics industry
- Proven track record in executing marketing strategies in a veterinary or healthcare setting.
- Advanced knowledge of digital marketing tools, data analytics software, and CRM systems.
- Familiarity with veterinary practice management software is a plus.
- Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields
- Certifications in marketing, digital marketing, or project management desirable
Benefits
- Paid Time Off & Holidays
- Medical, Dental, Vision (Multiple Plans Available)
- Basic Life (Company Paid) & Supplemental Life
- Short and Long Term Disability (Company Paid)
- Flexible Spending Accounts/Health Savings Accounts
- Paid Parental Leave
- 401(k) with company match
- Tuition/Continuing Education Reimbursement
- Life Assistance Program
- Pet Care Discounts
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