About the role

Product Manager for AdTech Digital products managing financial plans, market requirements, and stakeholder relationships. Collaborating with cross-functional teams to ensure competitiveness in digital advertising technology.

Responsibilities

Create a plan to achieve the product financial results as established in the annual financial plans
Maintain a 360-degree view of the product financials
Understand the revenue and costs and ensure profitability
Evaluate new technology options with a lens to meet margin goals
Monitor and analyze key performance indicators to determine how well the product is performing in the market
Research and document market and customer digital requirements through working with Imagine team members, customers, and partners
Validate perceived customer challenges by engaging with the market to confirm their accuracy and prevalence
Create an MRD (Market Requirements Document) for each major product category, focusing on digital features required to meet market and customer needs
Participate in customer sales calls to observe discussions first-hand, ask steering questions, and capture insights on how digital requirements shape customer buying decisions
Define product digital features to be added to the various products in PRD (Product Requirements Documents)
Manage key digital partner relationships to ensure requirements are being properly mapped between customers and internal R&D efforts
Design and deliver training programs that equip sales channels to position and sell the product’s digital features effectively
Provide needed market and solution digital information to support marketing events such as conferences, trade shows, and webinars

Successful track record of defining and executing product requirements in a high-tech global environment
In-depth knowledge of digital advertising in the broadcast markets
Extensive experience with programmatic ad services, including Google Ad Manager (GAM), Freewheel, and others
Successful track record of establishing strategic direction, supported by sound operational decision-making skills
Experience with market positioning, business development, pricing, and competitive analysis
Demonstrated ability to identify and launch a new product to a new market segment, with an entrepreneurial orientation
Strong global business acumen, with an understanding of diverse markets, cultural differences, and how to position products effectively in an international context
Ability to develop strategic relationships and sell the vision
Deep commitment to representing the customer perspective, ensuring their needs are reflected in product strategy and decision-making
Intellectual curiosity with the analytical skills to explore complex problems and deliver clear, actionable business insight
Proven ability to manage multiple priorities simultaneously while maintaining focus on driving outcomes and achieving desired results
Exceptional ability to develop stakeholder relationships and work in a matrixed manner across multiple functions of the organization
Excellent verbal and written communication skills and comfort with presentations to executive teams and functional stakeholder groups