Product Marketing Student joining Cummins to assist in European aftermarket product marketing research and strategy development for a year-long placement.
Responsibilities
Research the European aftermarket to identify key competitors, potential suppliers.
Evaluate market size, market shares and size the opportunities for Meritor or Euclid branded product lines.
Identify product line needs, products ranges, market drove features and differentiators.
Develop and present product strategy and product roadmap.
Propose product selling proposition including price positioning.
Define product requirements and specifications to launch internal programs in accordance with customer needs and product roadmap.
Ensure alignment of the global product plans.
Requirements
Working towards Degree in Product Development and/or Marketing, Product Management or Business Studies.
MS office and IT skills are essential in this role.
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