Leading working sessions with key stakeholders to align on partnership objectives, success metrics, and performance outcomes.
Defining and mapping partnership value, including ROI models, measurement definitions, and relevant KPIs.
Reviewing, auditing, and integrating existing data sources (e.g., media valuation, consumer research, and partner reporting).
Identifying measurement gaps and recommending new approaches or data sources to address them.
Developing and presenting concise measurement frameworks and early insights to inform business planning and strategy.
Acting as the central hub for all partnership performance data collection, validation, and analysis.
Analysing consolidated data to measure partnership impact — from visibility and engagement to brand equity and commercial outcomes.
Coordinating additional research initiatives as required to strengthen analysis and insight quality.
Producing detailed ROI reports highlighting inputs, outputs, and outcomes across partnership portfolios.
Identifying opportunities to optimise partnership performance through benchmarking, insights, and strategic recommendations.
Creating and delivering executive summaries and presentations for senior stakeholders, distilling complex data into clear, actionable insights for future investment decisions.
Requirements
Proven experience in partnership evaluation, sponsorship analytics, or marketing effectiveness.
Strong understanding of sponsorship measurement frameworks, ROI modelling, and performance reporting.
Experience using data from Nielsen, Kantar, YouGov, or equivalent research and media valuation sources.
Ability to interpret data and translate it into strategic recommendations.
Excellent communication and presentation skills, with experience engaging senior stakeholders.
High proficiency in Excel, PowerPoint, and data visualisation tools (Tableau, Power BI, etc.).
Exceptional project management and organisational skills.
Experience developing or managing research projects, including both quantitative and qualitative methods.
Collaborative and proactive, with the ability to influence across teams and organisations.
Experience within sports marketing, sponsorship, or brand partnership environments (desirable).
Familiarity with econometric analysis or marketing mix modelling (desirable).
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