Werkstudent im Key Account Management für den Public Sector bei Bundesdruckerei GmbH in Berlin. Unterstützung des Teams bei vielfältigen Aufgaben von Angeboten bis zu Präsentationen.
About the role
- Partnership Impact & Evaluation Manager developing and delivering measurement frameworks for sports partnerships at Right Formula. Leading evaluations of client partnership effectiveness and value creation.
Responsibilities
- Leading working sessions with key stakeholders to align on partnership objectives, success metrics, and performance outcomes.
- Defining and mapping partnership value, including ROI models, measurement definitions, and relevant KPIs.
- Reviewing, auditing, and integrating existing data sources (e.g., media valuation, consumer research, and partner reporting).
- Identifying measurement gaps and recommending new approaches or data sources to address them.
- Developing and presenting concise measurement frameworks and early insights to inform business planning and strategy.
- Acting as the central hub for all partnership performance data collection, validation, and analysis.
- Analysing consolidated data to measure partnership impact — from visibility and engagement to brand equity and commercial outcomes.
- Coordinating additional research initiatives as required to strengthen analysis and insight quality.
- Producing detailed ROI reports highlighting inputs, outputs, and outcomes across partnership portfolios.
- Identifying opportunities to optimise partnership performance through benchmarking, insights, and strategic recommendations.
- Creating and delivering executive summaries and presentations for senior stakeholders, distilling complex data into clear, actionable insights for future investment decisions.
Requirements
- Proven experience in partnership evaluation, sponsorship analytics, or marketing effectiveness.
- Strong understanding of sponsorship measurement frameworks, ROI modelling, and performance reporting.
- Experience using data from Nielsen, Kantar, YouGov, or equivalent research and media valuation sources.
- Ability to interpret data and translate it into strategic recommendations.
- Excellent communication and presentation skills, with experience engaging senior stakeholders.
- High proficiency in Excel, PowerPoint, and data visualisation tools (Tableau, Power BI, etc.).
- Exceptional project management and organisational skills.
- Experience developing or managing research projects, including both quantitative and qualitative methods.
- Collaborative and proactive, with the ability to influence across teams and organisations.
- Experience within sports marketing, sponsorship, or brand partnership environments (desirable).
- Familiarity with econometric analysis or marketing mix modelling (desirable).
Benefits
- Health insurance
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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