Senior Manager leading marketing strategy for retail technology and incubation initiatives at HP. Building a marketing function to drive growth and innovation across all touchpoints.
About the role
- Partner Marketing Manager at Hewlett Packard Enterprise executing co-marketing execution plans with partners. Delivering on business priorities and improving partner satisfaction scores through strategic marketing collaborations.
Responsibilities
- Partner Marketing planning, execution and reporting: Helping administer and manage ROI of Marketing activities for Solutions Providers and Distributors.
- Establish strategic relationship with assigned partners, particularly the marketing teams and C Level executives.
- Be the main HPE contact person for marketing purposes, keeping partners updated about HPE strategy and plans through quarterly joint marketing planning.
- Ensure regular marketing training for partners around areas like HPE messaging, campaigns, Marketing assets, HPE guidelines etc.
- Maintain a strong posture on controls and ethics.
- Partner Admin and Operations Support: Support performance management, facilitate communication with sales and partners, and manage DF (Discretionary Funding) requests in Salesforce (SFDC) as requested by the business.
- Strategic Partner Support: Participating in regular quarterly business reviews with the sales and marketing representatives from DF Focus Partners.
- Must be a Marketing SME and promote best practice in execution.
- Field Marketing Activities: A secondary part of the role shall be execution of customer GTM activities for SMB, Mid-Market, and Enterprise segments.
- These activities can be digital demand generation, HPE led events OR events in collaboration with alliance partners.
- Key metrics will include Utilisation metrics for funds deployed for co-marketing.
Requirements
- Bachelor’s degree in any area related to marketing or business
- Minimum of 2-4 years of marketing experience in industries related to Cloud Computing, Networking, Data, Security and AI.
- Fluency in English language
- Past work experience should include managing and running co-marketing executions across segments like SMB, Mid-Market, Enterprise and Service Providers
- Proven track record in driving marketing metrics across - pipeline generation, channel satisfaction, funds utilisation, martech adoption, AI adoption etc
- Good understanding of channel structures and channel sales dynamics
- In-depth knowledge of marketing principles, practices, tactics and tools
- Experience in developing and driving strong outcome-oriented relationships with partners, especially utilizing DF (Dev Funds) programs.
- Excellent written/ oral communications and analytical skills
- Comfortable with hybrid work arrangement which includes a mix of remote, onsite with partners, at events and in HPE premises.
- Ability to travel for work.
- Comfortable in spending time with channel partners in planning and execution of marketing programs
- Strong interpersonal skills: Ability to thrive in matrix environments and work effectively within virtual teams.
- Ability to thrive in ambiguous situations and span across a broad portfolio of products and solutions which often overlap
Benefits
- Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
- Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
- Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness.
Job title
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