Marketing Artist creating engaging marketing creatives for mobile games. Collaborating with teams to execute ideas and produce high - performing video creatives.
About the role
- Partner and Field Marketing Manager at Rockwell Automation focusing on demand generation strategies and partner marketing in the Eastern US. Collaborating with sales and marketing teams to drive revenue growth.
Responsibilities
- Develop an understanding of RA GTM, portfolio, industries, strategic account plans, and our partner ecosystem working directly with sales.
- Responsible for partner marketing and direct marketing focusing on demand generation for both motions to drive a bigger wallet share and pursuing new logos.
- Collaborate with marketing Centers of Excellence (CoE) to align campaigns and programs to the subregion strategy to engage new personas, acquire new buying centers, and implement cross-sell and up-sell campaigns to capture a bigger wallet share to grow revenue for RA.
- Lead demand generation strategies with partners.
- Primary marketing contact for sales and the partners in your sub region in North America.
- Report to the Director, Marketing - Americas and have a hybrid schedule working out any of Rockwell's business locations in the Eastern US.
Requirements
- Bachelor's Degree
- Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
- Bachelor's degree in marketing, business, or engineering and MBA.
- 5+ years of enterprise B2B marketing experience in high-tech/industrial software, hardware and services environments
- Experience creating marketing account strategies applying modern marketing principles into strategic accounts including: account-based marketing (ABM), marketing automation/nurture programs, intent-based programmatic marketing and the integration of online and offline tactics (events).
- Align tactical plans with strategies
- Modern and integrated marketing experience
- Experience in Channel Marketing
- Experience working with sales teams, partner ecosystem and supporting programs to guide impact (Pipeline, Revenue…)
- Can develop strategies for creating pipeline for new offerings and upsell, cross-sell and account-based marketing programs to grow existing relationships
- Consultative marketing approach to engage with sales and channel partner community
- Produce results on time and within budget
- Partner relationship management
- Understand decision impact on other areas of the business
- Budget and performance driven experience.
Benefits
- Health Insurance including Medical, Dental and Vision
- 401k
- Paid Time off
- Parental and Caregiver Leave
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
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