Marketing Analytics Lead designing and implementing a spend optimization model at Caesars Entertainment. Collaborating across teams to drive marketing investment decisions with data - driven insights.
About the role
- As an Online Marketing Manager, you'll develop and optimize data-driven campaigns for a diverse client base. Collaborating across departments to enhance performance and reach target audiences.
Responsibilities
- Own and manage data-driven campaigns
- Oversee automated processes and continuously optimize digital touchpoints
- Execute performance marketing activities
- Collaborate with colleagues to develop new ideas and reach target audiences
- Monitor market and trend developments to drive innovation in Performance & Automation
Requirements
- Degree in (online) marketing, business administration, communications, media studies, or a comparable qualification
- Several years of experience in online or performance marketing, ideally with a focus on automation, tracking, and data-driven optimization
- Proficiency with CRM and marketing automation platforms (e.g., Microsoft Dynamics, Salesforce) and confident use of CMS platforms (e.g., TYPO3)
- Strong knowledge of SEO/SEA, analytics tools (e.g., Google Analytics, Tag Manager) and performance measurement
- Creative and motivated to turn new ideas into measurable results
Benefits
- Flexible working arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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