CRM Project Manager overseeing offline CRM strategies for retail network at Etam. Ensuring coherence between online and in-store campaigns for customer engagement.
Responsibilities
Design the retail CRM strategy and the associated editorial calendar
Ensure high-quality execution of campaigns
Analyze offline CRM campaign performance
Manage the clienteling program
Coordinate all stakeholders
Requirements
3 to 5 years' experience in CRM, relationship marketing, or retail marketing
Strong understanding of customer relationship challenges at the point of sale
Good knowledge of offline loyalty and retention mechanisms
Proficient in Salesforce Marketing Cloud
Fluent in English
Benefits
🏠 A flexible remote-work policy
🍻 A family-owned group with a friendly, supportive culture
🤩 Exclusive perks (e.g., discounted pricing on our collections)
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