Hybrid Monetisation Director – Ads

at Tripledot Studios

• Job title: Monetisation Director – Ads
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, London, United Kingdom

About the role

• Director of Ad Monetisation at Tripledot Games leading advertising strategy across hit games. Balancing revenue growth with player experience to drive ad performance.

Responsibilities

• **Lead and optimise ad monetisation strategy** across all Tripledot titles, balancing revenue growth with player experience.
• **Manage the ad monetisation **portfolio exceeding $100M annually, delivering growth through data-driven yield optimisation and testing. Oversee ad operations to ensure revenue stability and reliability, with any fluctuations—whether drops or spikes—identified, investigated, and addressed swiftly, accurately, and with high priority.
• **Own and innovate within the ad tech stack and mediation strategy**, adopting new technologies, experimenting with formats, and developing custom tools with engineering.
• **Analyse performance at scale**, turning eCPM, fill rate, and ARPDAU insights into actionable improvements.
• **Collaborate cross-functionally** with Product, UA, BI, and Engineering to design and iterate on ad placements and segmentation.
• **Build and mentor a world-class monetisation team** focused on analytics, ad ops, and partner management.
• **Own relationships with ad partners and networks**, ensuring Tripledot remains a leader in ad innovation and compliance.

Requirements

• 5+ years’ experience in ad monetisation, ad tech, or performance marketing within gaming or mobile apps.
• Proven success managing $100M+ in annual ad revenue.
• Expert knowledge of mediation, waterfalls, bidding, and partner optimisation.
• Strong analytical and quantitative skills — advanced in SQL, data tools, and statistical reasoning.
• Exceptional communication and negotiation skills, with the capacity to engage with senior executives and external partners effectively.
• Strategic thinker with a data-first mindset and hands-on execution ability.
• Experience working closely with BI, Product, and Engineering on scalable ad tech solutions.
• **Desirable:**
• Experience leading monetisation for a top-grossing mobile studio or large-scale app portfolio.
• Familiarity with predictive modelling or machine learning in ad optimisation.

Benefits

• **25 days paid holiday** in addition to bank holidays to relax and refresh throughout the year.
• **Hybrid Working:** We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
• **20 days fully remote working: **Work from anywhere in the world, in addition to hybrid policy, 20 days of the year.
• **Daily Free Lunch:** In the office you get £12 every day to order from JustEat
• **Regular company events and rewards: **quarterly on-site and off-site events that celebrate cultural events, our achievements and our team spirit.
• **Employee Assistance Program**
• **Family Forming Support**
• **Life Assurance & Group Income Cover**
• **Continuous Professional Development**
• **Private Medical Cover** **& Health Cash Plan**
• **Dental Cover**
• **Cycle to Work Scheme**
• **Pension Plan**