HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Plan, implement and optimize Google Ads and Meta Ads campaigns;
- Monitor KPIs and recommend optimizations based on real data;
- Run A/B tests, adjust targeting and track campaign performance;
- Create and review copy and creative assets in collaboration with the design and content teams;
- Produce performance reports with insights and strategic recommendations;
- Participate in performance meetings and contribute ideas to increase ROI and reduce CAC;
- Keep up with trends in the U.S. market and identify expansion opportunities.
Requirements
- Hands-on experience with Google Ads and Meta Ads;
- Experience with Google Tag Manager, Google Analytics and Google My Business;
- Basic to intermediate English (reading and interpreting briefs);
- Organized, focused and results-oriented mindset;
- Experience with the U.S. market (Home Improvement);
- Experience with international campaigns.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
HB
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