Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
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Hybrid Marketing Strategist – Customer Value Lead
Posted 2 months ago
About the role
- Marketing Strategist & Customer Value Lead at Inyova shaping brand perception and long-term customer value strategy for sustainable investments. Owning marketing strategy and customer retention initiatives.
Responsibilities
- Lead the development Inyova’s marketing strategy, aligned with Inyova Strategy 2026
- Own the annual marketing budgeting process and ensure efficient resource allocation across channels and initiatives
- Drive Inyova’s tone of voice and ensure brand consistency across all touchpoints
- Oversee PR, strategic website upgrades, and visual language alignment
- Increase customer lifetime value (CLTV) by, e.g., driving upselling initiatives, cross-selling initiatives, or increasing customer retention
- Grow customer happiness, measured as NPS, and gather customer insights to continuously improve Inyova’s value proposition
Requirements
- 5+ years of experience in marketing, strategy, or customer lifecycle management, ideally in fintech, sustainability, or digital products
- Strong analytical and abstract thinking skills with the ability to translate insights into actionable strategies
- A track record in delivering tangible results, backed by data
- A track record in project management and ownership, from concept to execution
- Excellent communication and storytelling skills in English (German and French are a plus)
- A passion for impact and sustainability, and a drive to make investing meaningful for everyone.
- If you don’t meet every single requirement but believe you have the right mindset and drive to succeed in this role, we encourage you to apply!
Benefits
- A mission that truly matters – lead marketing that drives real-world impact and helps make sustainable investing mainstream.
- Strategic ownership and influence – shape Inyova’s marketing and customer value strategy directly with the CEO and leadership team.
- A high-performing, purpose-driven team – collaborate with ambitious colleagues across Marketing, Product, and Growth who share your drive for excellence and impact.
- Visible results and real impact – see your strategic initiatives turn into measurable customer value, growth, and brand strength.
- Fast learning and autonomy – own major cross-functional projects with the freedom to test, learn, and innovate.
- Flexibility and balance – enjoy flexible working hours, hybrid options, and an outcome-oriented culture that values trust and accountability.
- Competitive and caring benefits – 30 days vacation, stock options, commuting support, and professional development budget.
- A culture of ambition and purpose – join a team where strategic thinking meets impact and where your work shapes Inyova’s 2026 vision.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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