About the role

  • Lead the regional execution of marketing plans for Lovehoney Group brands, including We-Vibe.
  • Prepare, implement, and report on quarterly regional marketing plans and budgets.
  • Execute go-to-market strategies for product launches in line with global marketing toolkits and guidelines.
  • Develop and implement B2B and B2B2C campaigns and promotions to contribute to revenue growth.
  • Collaborate with design and content experts to create region-specific assets across all touchpoints (POS, training materials, sales presentations, webinars, trade advertising, etc.).
  • Partner with Account Managers to design tailored, performance-driven marketing programs for key accounts.
  • Track, manage, and report on program budgets and campaign results.
  • Ensure brand identity compliance across all channels and activations.
  • Provide regional insights, requirements, and best practices to Global Marketing.
  • Manage and track point-of-sale and merchandising item inventories.
  • Supervise and mentor a Marketing Working Student or Specialist.
  • Perform other duties as assigned.

Requirements

  • Proven experience in marketing execution, ideally within B2B and/or consumer goods industries.
  • Strong project management and organizational skills with the ability to manage multiple priorities.
  • Experience coordinating cross-functional teams and external agencies.
  • Strong communication skills, with the ability to adapt content for different audiences and platforms.
  • Analytical skills to evaluate campaign effectiveness and inform future activities.
  • Knowledge of both digital and traditional marketing channels.
  • A proactive mindset, eager to innovate and drive brand growth in the Americas region.

Benefits

  • Competitive salaries, ensuring that you are fairly compensated for your hard work.
  • Comprehensive company-paid health, dental, vision, life, and disability insurance plans.
  • Company matching contributions to your retirement savings plan.
  • $150 per year towards fitness activities.
  • Three weeks of vacation per year.
  • Great staff discounts.
  • Support for professional development.
  • Hybrid work model supporting a blend of in-office and remote work (3 days per week in-office).
  • Accommodations during the interview process for candidates with disabilities.

Job title

Marketing Specialist

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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