HCP Marketing Manager developing strategies and tactics for cancer detection and treatment marketing initiatives. Collaborating with sales teams to enhance health care professional engagement and effectiveness.
About the role
- Marketing Specialist at Industrial Application Software GmbH developing and executing comprehensive advertising campaigns. Collaborating with teams and overseeing online marketing strategies in a hybrid setting.
Responsibilities
- Collaborate with the Marketing Manager to develop and implement comprehensive advertising campaigns and strategies (online and offline)
- Plan and support promotional events and competitions
- Maintain cross-marketing partnerships with other companies
- Produce and publish social media content
- Optimize websites for search engines (SEO)
- Analyze web traffic data
- Conduct customer surveys to gain a better understanding of market segments
- Coordinate with organizational teams to develop and standardize the company’s digital assets
- Monitor the performance of digital assets and provide recommendations for improvement
- Research digital trends and marketing technology tools that align with digital marketing strategies and propose implementation plans
- Collaborate with internal stakeholders to align digital marketing strategies with overall marketing and corporate objectives
- Assist in formulating strategies to create a lasting digital connection with our global offices
- Oversee the organization’s online marketing strategy by planning and executing digital marketing campaigns
- Identify trends and insights
- Plan and manage the company’s ongoing social media presence (Facebook, Instagram, LinkedIn, etc.)
- Actively shape our tone of voice to deliver engaging brand and product messages to our target audiences
- Work with internal stakeholders to create storytelling opportunities and produce content about our brand, products, and technologies
- Take ownership of our PR strategy and liaise with external partners and agencies worldwide
- Prepare and coordinate executive participation in conferences and events, including speaker opportunities.
Requirements
- Excellent communication and interpersonal skills
- Solid knowledge of B2B technology, international trade, software, and ERP
- 5+ years of experience in PR or executive communications
- Experience writing for multiple digital formats – emails, articles, blog posts, social media updates, sales collateral, infographics, etc.
- 5+ years of experience in PR & Marketing
Benefits
- Personalized onboarding and training in our dynamic work environment and with our caniasERP software
- Opportunities for design and professional development in a globally active company
- Performance-based compensation
- Interesting projects and rapid assumption of responsibility
- Open communication and short decision-making paths characterize daily work
- A dedicated and cooperative team is looking forward to welcoming you
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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