Sr Specialist in Regional Marketing at Mitsubishi Electric Trane HVAC, focusing on increasing sales of METUS customers. Responsible for marketing strategy development and execution with Regional Marketing Management.
About the role
- Marketing Specialist leading development and execution of tactical marketing campaigns at Kramp. Collaborating with both international and local teams to ensure effective execution and alignment of strategies.
Responsibilities
- Lead the development and execution of tactical marketing campaigns that bring our international marketing strategy to life.
- The driving force behind campaign coordination, working closely with both global and local teams to ensure consistent and effective execution.
- Develop and create tactical marketing campaigns in line with the international marketing strategy taking the lead in coordinating and guiding these efforts.
- Generate support and motivate local markets to execute the marketing plans effectively.
- Ensure alignment by monitoring and supporting local teams in implementing the marketing strategy.
- Monitor implementation of marketing plans and actions, making optimizations as needed for better outcomes.
- Act as a linking pin between the Marketing team, E-Business, and global departments like Commerce, CX, and Category Management.
- Drive strong collaboration with local marketing teams to ensure seamless execution.
- Optimize internal marketing processes, ensuring tools, workflows, and procedures are efficient and effective.
- Lead and participate in international marketing projects, coordinating efforts to drive success across markets.
Requirements
- Bachelor’s degree in Marketing
- 3-5 years of relevant work experience
- experience in developing and executing multi-channel, integrated campaigns
- at least some basic knowledge of digital marketing tools
- a proactive and positive attitude, an open-mind and adaptability with a test-and-learn approach
- understanding the importance of analysing campaigns and optimize accordingly
- excellent command of the English language, both verbal and written (additional EU languages are a plus)
- ability and willingness to work in our offices in both Varsseveld and Utrecht, for at least 2 days a week.
Benefits
- a good salary
- 25 vacation days and 12 ADV days (based on a full-time contract)
- flexible working policy in hours and location
- travel- and working from home allowance
- profit sharing bonus
- great budget for training and courses
- generous pension plan
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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