Hybrid Marketing Specialist – Campaign Owner

at Kramp

• Job title: Marketing Specialist – Campaign Owner
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Varsseveld, Netherlands

About the role

• Marketing Specialist leading development and execution of tactical marketing campaigns at Kramp. Collaborating with both international and local teams to ensure effective execution and alignment of strategies.

Responsibilities

• Lead the development and execution of tactical marketing campaigns that bring our international marketing strategy to life.
• The driving force behind campaign coordination, working closely with both global and local teams to ensure consistent and effective execution.
• Develop and create tactical marketing campaigns in line with the international marketing strategy taking the lead in coordinating and guiding these efforts.
• Generate support and motivate local markets to execute the marketing plans effectively.
• Ensure alignment by monitoring and supporting local teams in implementing the marketing strategy.
• Monitor implementation of marketing plans and actions, making optimizations as needed for better outcomes.
• Act as a linking pin between the Marketing team, E-Business, and global departments like Commerce, CX, and Category Management.
• Drive strong collaboration with local marketing teams to ensure seamless execution.
• Optimize internal marketing processes, ensuring tools, workflows, and procedures are efficient and effective.
• Lead and participate in international marketing projects, coordinating efforts to drive success across markets.

Requirements

• Bachelor’s degree in Marketing
• 3-5 years of relevant work experience
• experience in developing and executing multi-channel, integrated campaigns
• at least some basic knowledge of digital marketing tools
• a proactive and positive attitude, an open-mind and adaptability with a test-and-learn approach
• understanding the importance of analysing campaigns and optimize accordingly
• excellent command of the English language, both verbal and written (additional EU languages are a plus)
• ability and willingness to work in our offices in both Varsseveld and Utrecht, for at least 2 days a week.

Benefits

• a good salary
• 25 vacation days and 12 ADV days (based on a full-time contract)
• flexible working policy in hours and location
• travel- and working from home allowance
• profit sharing bonus
• great budget for training and courses
• generous pension plan