Associate Marketing Lead at PNC developing and executing marketing strategies for high net worth clients. Leading program implementation while ensuring alignment with marketing best practices.
About the role
- Marketing Specialist supporting client marketing initiatives for Cox Automotive. Collaborating with creative teams to develop impactful marketing materials and drive sales enablement.
Responsibilities
- Supports the development and execution of key initiatives for both internal sales and external client audiences.
- Collaborates with creative and product partners to develop impactful marketing materials, drive brand awareness, and enable sales teams with effective content.
- Crafts short-form product value propositions for new products and reposition updated solution narratives.
- Leverages research, data, and insights to lead campaign planning, identifying target client segments, markets, and sales channels to maximize revenue and adoption.
- Writes client-facing and internal-facing communications in a variety of formats, including blogs, newsletters, email copy, and talking points.
- Creates compelling visual presentations and writes talk tracks in presenters’ unique voice and tone for client outreach.
- Develops and manages an internal communications calendar, coordinating across team members for initiative visibility and newsletter engagement.
- Coordinates across partner teams to intake and assign requests, providing weekly status reports.
Requirements
- Bachelor’s degree in related discipline and 2 years’ experience in marketing.
- The right candidate could also have a different combination, such as a master’s degree and up to 2 years’ experience or 6 years’ experience in a related field.
- Strong written and verbal communication skills, with an emphasis on turning data into simplified visual narratives.
- Highly organized, with a desire to learn performance tracking and reporting.
- Design and layout experience with presentation platforms (Microsoft PowerPoint, Google Slides, Apple Keynote).
- Experience in digital advertising and content marketing.
- Strong narrative writing skills.
- Ability to translate product marketing and positioning into brand value stories for both internal and external audiences.
- Self-motivated, quick learner, comfortable in a fast-paced, agency-style environment.
- Collaborative, able to build and maintain relationships with internal stakeholders.
- Proficient in MS Project, Word, Excel, PowerPoint, Outlook, and Teams.
Benefits
- A competitive salary and top-notch bonus/incentive plans.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
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