Sr Specialist in Regional Marketing at Mitsubishi Electric Trane HVAC, focusing on increasing sales of METUS customers. Responsible for marketing strategy development and execution with Regional Marketing Management.
About the role
- Marketing Specialist at IKH Group collaborating across teams to enhance brand awareness and drive technology communication efforts. Focused on digital marketing and content creation for tech solutions.
Responsibilities
- Assist in planning and promoting tech conferences, webinars and virtual events.
- Create compelling content for blogs, whitepapers, case studies, product descriptions, and marketing collateral.
- Plan and execute digital marketing campaigns across channels such as social media, LinkedIn, and email.
- Develop impactful visuals using digital tools, ensuring brand consistency.
- Conduct research to stay informed on industry trends and competitor strategies.
- Track and report on key metrics such as campaign performance, conversion rates and ROI.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in a marketing role, preferably in a tech company.
- Strong proficiency in digital marketing platforms (Google Ads, SEO, social media).
- Strong presentation and storytelling skills to effectively convey brand messages.
- Excellent content creation and copywriting skills, with a focus on technical products.
- Experience with CRM and marketing automation tools (e.g. Salesforce).
- Excellent written and verbal communication skills, with the ability to translate technical details into marketing messages.
- **Personal Attributes:**
- Creative thinker with a data-driven mindset.
- Passionate about technology and innovation.
- Strong communication and project management skills.
- Ability to work collaboratively in a fast-paced environment.
- Proactive, self-motivated, and results-oriented
Benefits
- An attractive salary package
- Private health insurance plan
- Career development and growth opportunities
- An amazing private & open-office workspace in Athens
- Continuous training via personalized seminars
- Stable and enjoyable working environment #LI_Hybrid
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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