Solutions Marketing Lead at Entegris driving market awareness and sales enablement for Materials Solutions division. Collaborating with teams to develop content, campaigns, and performance metrics.
Responsibilities
Develop Content to Drive Product Consideration and Brand Awareness
Collaborate with business unit leaders, product managers, subject matter experts to define and articulate differentiated value propositions for our solutions, ensuring messaging highlights unique benefits and competitive advantages to our targeted audiences
Develop compelling content - including marketing campaigns, case studies, thought leadership pieces, presentations, web copy, advertising, event messaging – that supports the sales process and effectively communicates solution value
Lead the development and execution of integrated marketing campaigns to generate demand, and interest utilizing created content, promote campaigns via social, email, advertising as appropriate and measure/report on campaign effectiveness
Collaborate with cross-functional teams to develop sales enablement materials – presentations, brochures, battle cards, playbooks, videos - that clearly communicate the unique benefits and competitive advantages of our offering to our targeted audiences
Support successful product launches by delivering comprehensive sales enablement packages, promotional materials and supporting activities
Facilitate alignment and communication between sales, marketing, and product teams to ensure consistent messaging and execution
Establish key performance indicators (KPIs) and metrics to track the effectiveness of solutions marketing and sales enablement initiatives
Track and analyze campaign performance, content engagement, sales pipeline metrics and market trends to optimize strategies and drive continuous improvement
Requirements
A minimum of a Bachelor’s Degree in Marketing Communications, Business Administration or other related field with an emphasis on marketing, advertising, or public relations
At least 8 years progressive professional experience in a B2B marketing, product marketing, or solutions marketing role
Proven ability to develop value propositions and translate technical concepts into clear, compelling messaging
Strong experience in sales enablement, content development, and integrated campaign execution
Excellent communication, writing, storytelling, presentation, and collaboration skills
Ability to create innovative messages that sets Entegris apart in the market
Ability to build strong business partnerships and influence technical groups to see the value of a variety of marketing solutions
Ability to thrive in a fast-paced, collaborative, creative, results-driven environment
Experience with digital and social media marketing & analytics
Proficiency with HubSpot and/or Salesforce helpful
A thorough understanding of and exposure to the semiconductor market, semiconductor manufacturing, or adjacent markets would be a plus.
Benefits
Annual bonus eligibility
Progressive paid time off policy that empowers you to take the time you need to recharge
Generous 401(K) plan with an impressive employer match with no delayed vesting
Excellent health, dental and vision insurance packages to fit your needs
Education assistance to support your learning journey
A values-driven culture with colleagues that rally around People, Accountability, Creativity and Excellence
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