Head of Web Marketing driving strategic web initiatives for replit.com. Focused on customer acquisition and optimizing website performance.
About the role
- Marketing Officer creating compelling content for public sector marketing. Join a dynamic marketing team at Crown Commercial Service focused on impactful multi-channel activity.
Responsibilities
- Support development and delivery of innovative and creative multi-channel marketing activity
- Use data and insight to develop data-led content and channel plans with measurable objectives and key performance indicators
- Develop creative content that increases brand awareness and generates high levels of audience engagement
- Leverage the latest digital marketing tools and techniques, including marketing automation and Artificial Intelligence (AI)
- Support the optimisation of digital channels including email and social media
- Work collaboratively with internal and external stakeholders including marketing agencies to inform content and planning
- Apply the principles, policies and practices of Government Communications Service to a high professional standard
Requirements
- Excellent understanding and experience of using digital channels and tools, including email and social media
- Able to develop strong, productive relationships at all levels inside and outside of the organisation to achieve business objectives
- Excellent written and verbal communication skills with the ability to articulate complex propositions simply and adapt style to the audience and channel
- Experience of using data and insight to monitor and improve performance of marketing activity
Benefits
- Competitive salary
- Generous pension scheme
- A discretionary non-contractual performance related bonus
- Working remotely in addition to working in advertised office location
- Flexi time scheme (available for B1-B6)
- Minimum 25 days annual leave to a maximum service related 30 days excluding bank holidays
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