Support development and delivery of innovative and creative multi-channel marketing activity
Use data and insight to develop data-led content and channel plans with measurable objectives and key performance indicators
Develop creative content that increases brand awareness and generates high levels of audience engagement
Leverage the latest digital marketing tools and techniques, including marketing automation and Artificial Intelligence (AI)
Support the optimisation of digital channels including email and social media
Work collaboratively with internal and external stakeholders including marketing agencies to inform content and planning
Apply the principles, policies and practices of Government Communications Service to a high professional standard
Requirements
Excellent understanding and experience of using digital channels and tools, including email and social media
Able to develop strong, productive relationships at all levels inside and outside of the organisation to achieve business objectives
Excellent written and verbal communication skills with the ability to articulate complex propositions simply and adapt style to the audience and channel
Experience of using data and insight to monitor and improve performance of marketing activity
Benefits
Competitive salary
Generous pension scheme
A discretionary non-contractual performance related bonus
Working remotely in addition to working in advertised office location
Flexi time scheme (available for B1-B6)
Minimum 25 days annual leave to a maximum service related 30 days excluding bank holidays
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