About the role

B2B Marketing Manager leading marketing strategy and execution for LexisNexis' AI legal research platform. Focused on large law firms to drive awareness, demand, and adoption of legal AI software.

Responsibilities

Developing and owning the go-to-market marketing strategy for our AI legal research solution in the large law sector.
Positioning LexisNexis as a trusted partner for legal AI, differentiating us in a competitive and rapidly evolving market.
Building and executing integrated, ABM campaigns to generate awareness, engagement, and qualified leads for the sales team.
Partnering with the sales organization to create targeted, account-based strategies for client acquisition and expansion.
Collaborating with other team members on events, webinars, thought leadership, and digital programs to showcase our differentiators and position LexisNexis as the leader in legal AI
Working closely with Product Marketing to understand the product roadmap, competitive differentiators and develop messaging for communicating new features and functionality
Partnering with Sales to translate pipeline priorities into actionable marketing programs.
Collaborating with other marketing teams to leverage broader LexisNexis channels, branding, and resources.
Developing compelling messaging and content tailored for large law firms, including case studies, whitepapers, blog posts and sales collateral.
Ensuring consistent, on-brand communication that reinforces LexisNexis’ legal AI leadership position.
Establishing KPIs, track campaign performance, and deliver regular reporting to stakeholders.
Optimizing programs based on performance data and feedback from sales and clients.

Have a proven track record of creating and executing B2B marketing strategies that drive awareness and leads.
Have experience partnering with sales teams to align marketing programs with business objectives.
Have the ability to work independently, prioritize, and manage multiple projects simultaneously.
Have excellent communication, storytelling, and stakeholder management skills.
Be comfortable using marketing automation, CRM (Salesforce preferable), and analytics tools to track and optimize performance.
Have a Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus).
Possess a growth mindset and looking to engage with colleagues on new ideas as we lead in the legal AI market.

Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice