Assistente de Legal Operations managing judicial protocols for a law firm based in Brazil. Focus on continuous improvement, automation, and internal system monitoring.
About the role
- B2B Marketing Manager leading marketing strategy and execution for LexisNexis' AI legal research platform. Focused on large law firms to drive awareness, demand, and adoption of legal AI software.
Responsibilities
- Developing and owning the go-to-market marketing strategy for our AI legal research solution in the large law sector.
- Positioning LexisNexis as a trusted partner for legal AI, differentiating us in a competitive and rapidly evolving market.
- Building and executing integrated, ABM campaigns to generate awareness, engagement, and qualified leads for the sales team.
- Partnering with the sales organization to create targeted, account-based strategies for client acquisition and expansion.
- Collaborating with other team members on events, webinars, thought leadership, and digital programs to showcase our differentiators and position LexisNexis as the leader in legal AI
- Working closely with Product Marketing to understand the product roadmap, competitive differentiators and develop messaging for communicating new features and functionality
- Partnering with Sales to translate pipeline priorities into actionable marketing programs.
- Collaborating with other marketing teams to leverage broader LexisNexis channels, branding, and resources.
- Developing compelling messaging and content tailored for large law firms, including case studies, whitepapers, blog posts and sales collateral.
- Ensuring consistent, on-brand communication that reinforces LexisNexis’ legal AI leadership position.
- Establishing KPIs, track campaign performance, and deliver regular reporting to stakeholders.
- Optimizing programs based on performance data and feedback from sales and clients.
Requirements
- Have a proven track record of creating and executing B2B marketing strategies that drive awareness and leads.
- Have experience partnering with sales teams to align marketing programs with business objectives.
- Have the ability to work independently, prioritize, and manage multiple projects simultaneously.
- Have excellent communication, storytelling, and stakeholder management skills.
- Be comfortable using marketing automation, CRM (Salesforce preferable), and analytics tools to track and optimize performance.
- Have a Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus).
- Possess a growth mindset and looking to engage with colleagues on new ideas as we lead in the legal AI market.
Benefits
- Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
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