Responsible for developing and optimizing digital marketing strategies for education at Moderna. Collaborate with agencies and analyze campaign performance for continuous improvement.
About the role
- Marketing Manager for KCP Partnership Products at Kimberly-Clark. Driving strategy and execution for growth and profitability across categories with a focus on customer solutions.
Responsibilities
- Achieve/Exceed annual business targets
- Incumbent leads identification of customer/end-user needs insights, develops market size/potential models and drives product development including execution of marketing plans to achieve successful commercialization of new opportunities.
- Synthesize, interpret, and apply information to develop insights providing new perspective on products, categories, competitors, markets, and/or K-C pricing and performance.
- Define the current market position and potential demand opportunities via situation and opportunity assessments for brands, products, and portfolios.
- Initiate and manage overall product portfolio with consideration for competitive offerings.
- Provide timely, effective oral and written communications to inform business team of category activity and products, providing recommendations as needed to capitalize on opportunities.
- Support product management initiatives to ensure product portfolio health.
- Maintain Kimberly-Clark’s category leadership position in key categories in both B2B and B2C.
- Connect across the K-C Enterprise seeking opportunities to leverage the full breath of product/technology innovation to enable speed to market and drive growth.
Requirements
- Bachelor's degree in marketing or related field and/or equivalent work experience
- 5+ years of related marketing/business experience with proven track record of success
- Ability to develop and successfully execute growth strategies and lead multi-faceted projects
- Strong analytical skills able to obtain and assess data from multiple sources in order to identify actionable insights that enable decision making, enhance sales messaging and deliver results
- Ability to communicate effectively with cross functional team members at all levels
- Experience leading and/or supporting complex business negotiations
- Excellent written and oral communication skills
- Project management proficiency
- Experience delivering results working with cross-functional groups (e.g., sales, R&E, finance, and operations)
Benefits
- Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
- Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
- Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
- Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
- Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
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