Marketing Studies Manager conducting media audience analysis for RMC BFM Group. Responsible for strategic insights and recommendations based on audience data.
About the role
- Marketing Manager at Gartner leading and executing marketing campaigns to drive conference attendee revenue. Collaborating with teams to create engaging content and optimize strategies.
Responsibilities
- Working with product research and conference program management to develop a deep understanding of product offerings and conference agenda
- Developing segmentation, competitive differentiation, targeted marketing, and market opportunity assessments
- Creating value-based product/conference messaging & positioning for conference promotion through various channels
- Driving/consuming external client and conference attendee survey data to inform campaign strategy
- Leveraging Digital Marketing Center of Excellence and analytics tools to inform campaign efforts
- Defining and executing campaigns aligned with buyer journey to maximize overall engagement
- Improving sales teams’ ability to engage with segments through effective materials
- Cultivating and executing program-specific promotional opportunities that help to generate leads
- Actively monitoring demand conversion and registrations, identifying challenges and solutions, and reporting results to stakeholders
- Interacting directly with various functional groups, developing/presenting marketing plans
Requirements
- 5+ years’ experience in outbound / digital marketing
- Bachelor’s degree preferred
- Exceptional project management skills
- Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion
- Data-driven and analytical; experience with Google Analytics a plus
- Email marketing, with marketing automation experience such as Eloqua or similar
- Experience with fundamental principles of design
- SEO/SEM
- Web content creation and content management skills; experience with Adobe Experience Manager a plus
- Willingness to travel minimum 10% per year both regionally and internationally
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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