Junior Marketing Analyst supporting content creation for social media and internal campaigns at LUMINI Consultoria. Collaborating on SEO content, performance reporting, and internal communication.
About the role
- Marketing Studies Manager conducting media audience analysis for RMC BFM Group. Responsible for strategic insights and recommendations based on audience data.
Responsibilities
- Analyze media audiences
- Leverage audience data for all RMC BFM Group assets (BFM TV, RMC, RMC Story, RMC Découverte, RMC Life, RMC Sport) across all platforms (TV, radio, digital, streaming and social media)
- Analyze the performance of programs, content and platforms
- Monitor key indicators: reach, audience share, time spent listening/viewing, engagement, coverage, frequency...
- Identify changes in consumption and media usage trends
- Design and implement ad hoc studies (usage, perception, satisfaction, content testing...)
- Define appropriate methodologies (panels, digital tracking, survey research...)
- Coordinate research vendors and data providers and monitor data reliability
- Translate audience data into operational recommendations
- Contribute to optimizing programming, scheduling and distribution strategies
- Support editorial and marketing teams in their decision-making
- Produce regular reports and executive presentations
- Support communications teams to promote the group's brands
- Track the evolution of media usage and multi-screen behavior
- Analyze competitors and comparative market performance
- Maintain expertise in audience measurement tools and methodologies
- Develop and maintain audience dashboards
- Improve measurement and analysis methods
Requirements
- Education: Master’s degree (Bac+5) in marketing, media, statistics, data or a business school background
- Minimum 5 years’ experience in media research, audience measurement or analytics
- Experience in a media environment, ad sales, market research institute or digital platform
- Technical skills
- Cross-media audience measurement analysis
- Panel methodologies and digital tracking
- Statistical analysis and interpretation of large datasets
- Data and BI tools (advanced Excel essential) - Plus: SQL, visualization tools, statistical software...
- Must have: proficiency with audience measurement software such as Restit TV, Cresus
- Behavioral skills
- Strong media culture and understanding of consumer usage
- Analytical mindset with a business orientation
- Ability to synthesize and communicate findings clearly
- Methodological rigor
- Project management with multiple stakeholders
Benefits
- All our job openings are accessible to people with disabilities.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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