Marketing Manager at Prysmian developing strategies for electrification-related cables. Collaborating across multiple countries in Central Eastern Europe to drive product marketing initiatives.
Responsibilities
Develop and execute product marketing strategies for electrification-related cable segments
Translate technical product knowledge into value-driven messaging for different customer segments (installers, wholesalers, industrial customers)
Support new product launches with targeted campaigns, content creation, and training materials
Collaborate closely with sales, product management, and local marketing contacts in Germany, Poland, Czech Republic, Hungary, and Romania
Coordinate trade fair participation, customer events, and digital campaigns relevant to the electrification segment
Monitor market trends, customer needs, and competitor activity to adapt marketing activities accordingly
Travel to customer meetings, events, and regional sites (up to 50%)
Requirements
5+ years of experience in marketing, ideally within the electrical, industrial equipment, or building technology sector
Solid understanding of B2B marketing and technical product positioning
Experience in working with construction or industrial customer segments
Strong project management and organizational skills
Ability to work independently and cross-functionally in an international environment
Fluent German and English (written and spoken) is a must
Willingness to travel
Benefits
A dynamic and international work environment in a leading manufacturing company
The opportunity to shape the regional marketing strategy for a high-potential business segment
Flexible working model with travel opportunities and cross-country collaboration
Professional development and growth prospects in a growing organization
Mental health program with access to psychologists and coaches
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