Associate Marketing Technologist on Content Enablement team at Fidelity. Supporting marketing initiatives with technical development and optimizing sales platforms.
About the role
- Marketing Manager at Prysmian developing strategies for electrification-related cables. Collaborating across multiple countries in Central Eastern Europe to drive product marketing initiatives.
Responsibilities
- Develop and execute product marketing strategies for electrification-related cable segments
- Translate technical product knowledge into value-driven messaging for different customer segments (installers, wholesalers, industrial customers)
- Support new product launches with targeted campaigns, content creation, and training materials
- Collaborate closely with sales, product management, and local marketing contacts in Germany, Poland, Czech Republic, Hungary, and Romania
- Coordinate trade fair participation, customer events, and digital campaigns relevant to the electrification segment
- Monitor market trends, customer needs, and competitor activity to adapt marketing activities accordingly
- Travel to customer meetings, events, and regional sites (up to 50%)
Requirements
- 5+ years of experience in marketing, ideally within the electrical, industrial equipment, or building technology sector
- Solid understanding of B2B marketing and technical product positioning
- Experience in working with construction or industrial customer segments
- Strong project management and organizational skills
- Ability to work independently and cross-functionally in an international environment
- Fluent German and English (written and spoken) is a must
- Willingness to travel
Benefits
- A dynamic and international work environment in a leading manufacturing company
- The opportunity to shape the regional marketing strategy for a high-potential business segment
- Flexible working model with travel opportunities and cross-country collaboration
- Professional development and growth prospects in a growing organization
- Mental health program with access to psychologists and coaches
- Bike leasing with employee subsidy
- Various share programs for all employees
- Employee discounts
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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