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Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
About the role
- Create, maintain, and review German- and English-language marketing materials
- Create and coordinate SEO-optimized case studies, web content, blog posts, and other content
- Plan and execute campaigns and event appearances in close collaboration with internal and external stakeholders
- Monitor the performance of your activities and continuously learn from the results
- Contribute to the development of communication strategies and concepts
- Work in cross-functional teams on projects and initiatives
- Act as the interface and internal champion for adherence to our brand standards
Requirements
- Completed degree, vocational training, or relevant professional experience—preferably with a focus on communications, media studies, marketing, or a related field
- At least 3 years’ experience in an agency and/or in-house environment
- Strong interest in, and initial experience with, software and technology topics in a B2B context
- Business-fluent German and English; additional language skills are a plus
- Confident use of common office applications, online marketing tools, Confluence, JIRA, and content management systems (CMS), or the ability to learn them quickly
- Practical experience with Adobe Creative Suite
- Knowledge of digital usage rights and data protection/privacy in a marketing context is a plus
Benefits
- 30 days of vacation
- Subsidy for EGYM Wellpass
- Access to a corporate benefits portal
- Contribution toward public transport commuting costs
- Support with family childcare costs
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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