Marketing Generalist delivering marketing and banker engagement strategies for business credit card products. Developing creative materials and innovative campaigns to drive understanding and demand for solutions.
Responsibilities
Deliver marketing and banker engagement strategies for business credit card products and services
Ensure appropriate staff is familiar with the products and their applications
Assist in the development of promotional strategies to help meet marketing goals
Develop resources and sales materials that support the customer information needs at various stages in the sales process
Own the creative development and project components with internal teams or external vendors associated with the key product and process initiatives
Collaborate with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies
Work closely with both internal and external stakeholders to deliver innovative marketing campaigns and materials
Monitor evaluating and reporting results from initiatives and leverage those findings to inform future and ongoing efforts
Requirements
Bachelor's degree, or equivalent work experience
Four to six years of experience in marketing or related field
Proficiency in writing creative briefs
Financial institution or credit card marketing experience
Thorough knowledge of marketing and sales strategies
Advanced knowledge of advertising/promotion and new business development
Experience managing external vendors and establishing strong partnerships with internal teams
Strong proficiency in Microsoft Office Suite especially PowerPoint
Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
Ability to work as part of and bring alignment to a cross-functional team
High degree of initiative and results orientation with a strong attention to detail
Proactive self-starter, who sets priorities, takes on new projects and drives deliverables
Ability to work in fast-paced dynamic environment
Demonstrated ability to work on multiple projects simultaneously and accurately in order to meet varying deadlines
Comfortable working through shifts in program direction while still adhering to initial timelines
Demonstrated ability to influence, manage, and present ideas via excellent clear written and verbal communication skills
Strong analytical and research skills
Benefits
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
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