Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Marketing Manager at Salonized responsible for lead generation, brand positioning, and driving customer engagement through data-driven strategies.
Responsibilities
- Refine and own the Salonized brand positioning, sentiment and journey.
- Own lead generation strategy, full funnel, and execution for key markets (primarily BNL) working closely with the rest of the Growth Team to ensure alignment with other Treatwell Group activities in the market.
- Build, nurture, and recycle leads effectively through the funnel, working closely with the relevant sales leadership in the markets.
- Partner with CRM and Product Marketing teams to increase ARPU and retention via cross-sell, upsell, lifecycle and feature adoption campaigns.
- Work closely with the Product organisation to plan and execute go-to-market (GTM) strategies for new features and market entries - translating product updates into clear, value-driven customer propositions and campaigns.
- Be obsessively data-led — track, measure, and report on performance across acquisition, engagement, and monetisation.
- Develop a strong understanding of user behaviour and funnel performance to identify growth levers.
- React quickly to market trends, customer feedback, and competitor activity with responsive campaigns.
- Work closely with the customer research and service teams to bring the voice of the Salonized customer to the forefront of all core decisions.
Requirements
- Proven track record of lead generation, funnel optimisation, and data-driven performance marketing.
- 4–7 years’ experience in B2B SaaS marketing, ideally within a growth or lifecycle marketing role.
- Experience owning metrics such as ARR, ARPU, MQLs, and conversion rates.
- Deep comfort with analytics and marketing tools (e.g. HubSpot, GA4, Looker, etc.).
- Strong understanding of CRM, product marketing, and go-to-market processes.
- Excellent collaboration and communication skills — able to work cross-functionally with product, sales, and data teams.
- Fluent in Dutch and English (French ideal)
Benefits
- 28-days holiday, plus bank holidays
- Monthly 40EUR Treatwell vouchers so you can treat yourself too
- Enhanced pension plan
- Growth funds for you to develop and grow with your team
- Mental health support through our partnership with Plumm
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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