Global Electronics Marketing Leader at 3M, responsible for leading marketing strategy in Electronics verticals. Collaborating with teams to develop marketing campaigns and drive awareness for 3M products.
About the role
- Design and lead a performance marketing strategy to drive awareness and acquisition of new partners
- Manage and optimise paid campaigns across multiple channels (Google Ads, LinkedIn, industry publications) with a clear focus on ROI
- Build and deliver a thought leadership programme positioning Pleo Embedded at the forefront of the embedded finance space
- Create compelling content including whitepapers, case studies, blog posts, and webinars with internal experts and external partners
- Plan and execute high-impact events and roundtables to accelerate pipeline opportunities
- Secure speaking opportunities and participation at key industry conferences to grow brand visibility and credibility
- Continuously analyse marketing performance data, generate insights, and adapt strategies to maximise impact
- Responsible for building brand presence, driving partner acquisition, and accelerating pipeline growth
- Report to the VP of Pleo Embedded and collaborate closely with Embedded business development and product teams
Requirements
- Proven experience in B2B marketing, ideally within fintech, SaaS, or embedded finance
- A track record of delivering successful performance marketing campaigns and achieving acquisition goals
- Strong storytelling and content creation skills, with examples of thought leadership content you’ve led or published
- Demonstrated experience in event marketing – from planning and execution to lead generation outcomes
- Proficiency in marketing analytics and automation tools (e.g., Google Analytics, HubSpot, Salesforce)
- Ability to design strategy and perform hands-on execution
- Excellent collaboration and communication skills
- Experience managing paid campaigns across channels (Google Ads, LinkedIn, industry publications)
Benefits
- Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office 🍜
- Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
- 25 days of holiday + your public holidays
- For our Team, we offer both hybrid and fully remote working options
- Option to purchase 5 additional days of holiday through a salary sacrifice
- Access to MyndUp mental health and well-being support
- Paid parental leave
- Help to set up the best remote setup possible and support for remote employees
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
CW
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