Hybrid Marketing Lead

at PermitFlow

• Job title: Marketing Lead
• Job type: Full Time
• Experience level: Senior
• Salary: $170,000 - $230,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Marketing Leader at PermitFlow driving growth strategies through targeted campaigns and data analysis. Leading a high-leverage team to build a robust marketing foundation in construction tech.

Responsibilities

• You’ll own the strategy, execution, and growth engine that powers our next chapter of company expansion.
• Build a Predictable Pipeline Engine
• Own the marketing-sourced pipeline number, driving consistent Marketing SALs across core marketing channels.
• Drive data-driven experimentation of new channels — fast testing loops, creative iteration, and funnel optimization.
• Lead ABM and Enterprise Demand
• Design and execute account-based marketing (ABM) campaigns that warm key enterprise and mid-market accounts.
• Partner with Sales on 1-to-1 tactics: examples could include tailored ads, custom mailers, event activations, and prospect-specific collateral.
• Strengthen Product Marketing and Positioning
• Own ICP clarity, competitive messaging, and value propositions across verticals.
• Build enablement materials that convert — one-pagers, decks, landing pages, and case studies.
• Partner with Product and Sales to tighten feedback loops and refine positioning by segment.
• Optimize the Funnel and MarTech Stack
• Improve data visibility across every stage of the funnel.
• Build a best-in-class MarTech stack that drives real results.
• Build and Lead a Lean, High-Leverage Team
• Manage and coach internal marketers and external agencies.
• Define success metrics, accountability, and an experimentation culture.
• Partner cross-functionally with Sales, Product, RevOps, and Leadership to align GTM strategy.

Requirements

• Full-stack B2B marketer with 3–10 years of experience across demand generation, ABM, and product marketing, ideally in a startup or scale-up environment.
• Builder-operator: You can architect systems and run campaigns yourself.
• Excited by ambiguity and speed. You move fast, test ideas, and iterate.
• Data-driven decision maker: Numbers speak louder than words to you. Setting up metrics to track success is as important to you as the experiment itself.
• Deep familiarity with HubSpot, paid media, and marketing analytics.
• Proven ability to partner with Sales and drive measurable pipeline impact.
• You’re excited by the idea of building the marketing foundation for a category-defining company — and seeing your work directly shape how cities, homes, and businesses get built.
• (Bonus) Experience marketing to construction, proptech, or vertical SaaS audiences.

Benefits

• 📈 Equity packages
• 💰 Competitive Salary
• 🩺 100% Paid health, dental & vision coverage
• 💻 Company issued laptop.
• 🎧 Home office & equipment stipend
• 🍽️ Lunch & Dinner provided via UberEats w/ a fully stocked kitchen
• 🚍 Commuter benefits
• 🎤 Team building events
• 🌴 Unlimited PTO