Marketing Leader at PermitFlow driving growth strategies through targeted campaigns and data analysis. Leading a high-leverage team to build a robust marketing foundation in construction tech.
Responsibilities
You’ll own the strategy, execution, and growth engine that powers our next chapter of company expansion.
Build a Predictable Pipeline Engine
Own the marketing-sourced pipeline number, driving consistent Marketing SALs across core marketing channels.
Drive data-driven experimentation of new channels — fast testing loops, creative iteration, and funnel optimization.
Lead ABM and Enterprise Demand
Design and execute account-based marketing (ABM) campaigns that warm key enterprise and mid-market accounts.
Partner with Sales on 1-to-1 tactics: examples could include tailored ads, custom mailers, event activations, and prospect-specific collateral.
Strengthen Product Marketing and Positioning
Own ICP clarity, competitive messaging, and value propositions across verticals.
Build enablement materials that convert — one-pagers, decks, landing pages, and case studies.
Partner with Product and Sales to tighten feedback loops and refine positioning by segment.
Optimize the Funnel and MarTech Stack
Improve data visibility across every stage of the funnel.
Build a best-in-class MarTech stack that drives real results.
Build and Lead a Lean, High-Leverage Team
Manage and coach internal marketers and external agencies.
Define success metrics, accountability, and an experimentation culture.
Partner cross-functionally with Sales, Product, RevOps, and Leadership to align GTM strategy.
Requirements
Full-stack B2B marketer with 3–10 years of experience across demand generation, ABM, and product marketing, ideally in a startup or scale-up environment.
Builder-operator: You can architect systems and run campaigns yourself.
Excited by ambiguity and speed. You move fast, test ideas, and iterate.
Data-driven decision maker: Numbers speak louder than words to you. Setting up metrics to track success is as important to you as the experiment itself.
Deep familiarity with HubSpot, paid media, and marketing analytics.
Proven ability to partner with Sales and drive measurable pipeline impact.
You’re excited by the idea of building the marketing foundation for a category-defining company — and seeing your work directly shape how cities, homes, and businesses get built.
(Bonus) Experience marketing to construction, proptech, or vertical SaaS audiences.
Benefits
📈 Equity packages
💰 Competitive Salary
🩺 100% Paid health, dental & vision coverage
💻 Company issued laptop.
🎧 Home office & equipment stipend
🍽️ Lunch & Dinner provided via UberEats w/ a fully stocked kitchen
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