Product & Customer Marketing Manager shaping product positioning and driving growth at SourceWhale. Oversee product marketing strategies while collaborating with sales and customer success teams.
About the role
- Dynamic Senior Manager, Integrated Marketing at FloSports, driving campaigns for FloRacing. Collaborating cross-functionally to fuel subscriber acquisition and engagement.
Responsibilities
- Lead and Execute Integrated Campaigns for FloRacing:
- Own and drive key inputs to annual, seasonal, monthly, and ad hoc campaigns from strategy to briefing, planning, execution, and performance analysis.
- Work closely with content, growth, lifecycle, and product marketers to ensure proper messaging, timing and execution of marketing programs and campaigns across email, web, app, advertising, and other paid and organic channels.
- Analyze, and report on event campaign performance, delivering performance summaries to marketing leadership on a weekly, monthly, and quarterly basis.
- Leverage consumer insights and business trends to optimize campaign strategies and deliver more effective messaging across channels.
- Cross-Collaborate Across the FloSports Org:
- Serve as liaison between vertical GMs and Marketing teams in order to maintain authenticity and collaborate on highlighting key partners, events, and sports moments.
- Provide audience insights and targeting recommendations to growth and lifecycle teams.
- Support the broader integrated marketing team as needed, beyond FloRacing campaigns.
- Provide Partner Marketing Support:
- Serve as the primary liaison between external partners and FloSports Marketing, managing joint marketing initiatives, communications, and activations.
- Assist in the creation and execution of partner marketing campaigns across partner websites, social media, email and on-site activations.
- Track and ensure partner executions align with contractual obligations.
- Ensure Brand Consistency:
- Steward the brand look, feel, and tone across all marketing creative assets to maintain consistent and high-quality brand standards.
Requirements
- 8+ years in digital marketing, brand marketing, or integrated marketing, with a strong focus on B2C campaign management.
- Experience in Motorsports marketing, sports marketing, or partnership marketing.
- Proven success leading B2C campaign strategy and execution utilizing paid, owned, and earned media channels.
- Strong background in partnership marketing, including campaign activation and performance tracking.
- Experience leveraging social media trends and consumption behaviors to drive growth campaigns
- Data-driven mindset, with an all-around understanding of campaign performance, customer insights, and key marketing metrics.
- Excellent program management and communication skills with the ability to manage multiple projects in a fast-paced environment.
- Creative thinker with an eye for brand and design, and able to work effectively with creative teams.
- Ability to thrive in a high-autonomy, fast-paced tech environment.
Benefits
- Recognized three years in a row as a Top Workplace by the Austin-American Statesman
- Annual equity awards for all top performers
- Competitive and comprehensive medical, dental and vision plans
- Peace of mind through company-paid short-term disability, long-term disability and life insurance
- Generous 401(K) company match vested immediately
- Progressive parental leave policies
- Unlimited paid time off
- Hack-a-thons and a full calendar of team-building and social events
- Free laundry service for all positions that require travel
- Company donation to youth teams and leagues that our employees coach
- Stocked snack bar, catered lunch and breakfast tacos every week
Job title
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