Sr Specialist in Regional Marketing at Mitsubishi Electric Trane HVAC, focusing on increasing sales of METUS customers. Responsible for marketing strategy development and execution with Regional Marketing Management.
About the role
- Marketing Innovation Specialist enabling teams across 24 countries to deliver smarter campaigns. Focused on segmentation, promotions, and automation solutions for enhanced customer experiences.
Responsibilities
- enable teams in 24 countries and 20+ languages to deliver smarter campaigns and better customer experiences.
- develop the framework for doing segmentation & change the way marketing teams work, moving from one-to-all to one-to-one marketing.
- increase the visibility of promotions in our Ecommerce platforms to increase turnover and improve customer experience.
- set up the technology and tooling to create and activate automated banners across 24 countries, including prerequisites like automated images, accurate translations, and automated publishing.
- collaborate with different countries and cultures, making your work diverse, international and impactful.
Requirements
- proven experience with segmentation, Customer Data Platforms, and activating personalized content across marketing channels
- 5+ years’ experience working with product teams to develop and launch new features
- experience in a large international company, ideally corporate.
- you’re tech savvy, working closely with the product team solving complex problems: being able to find a scalable solution for all countries out of different opinions and workflows
- analytical: test, learning and make decisions based on data
- strong in communication with stakeholders on different levels.
- Fluent in English
- ownership: taking ownership on your projects and building the capabilities within Kramp
- project management skills: ability to manage timelines and stakeholder expectations.
Benefits
- a good salary
- 25 vacation days and 12 ADV days (based on a full-time contract)
- a hybrid way of working, with 2 days a week at our offices in both Utrecht and Varsseveld, and flexibility for the rest
- travel- and working from home allowance
- profit sharing bonus
- great budget for training and courses
- generous pension plan
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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