Marketing Director directing marketing initiatives in Greater China for Givaudan, focusing on innovation and collaboration in the culinary and fragrance sectors.
About the role
- Marketing Director at frank green leading marketing strategies and campaigns in the UK & Europe. Driving brand presence and consumer engagement through innovative campaigns and collaboration.
Responsibilities
- **Your Day to Day**
- **Strategy & Planning:**
- Working closely with internal stakeholders - develop a comprehensive Brand and Marketing Strategy with implementation plans for the United Kingdom and eventually Europe.
- **Creative:**
- Work with internal and external teams to ensure market specific creative assets are briefed and developed to align with the brand's local identity and premium standards.
- **Campaigns & Initiatives**
- Plan, develop and execute 360 brand campaigns across digital, retail and media channels - from large-scale launches to always-on activity.
- Plan, develop and execute events, activations and trade partner initiatives.
- Analyse performance of campaigns and provide actionable insights.
- **Market & Consumer Centricity:**
- Support customer insight and brand health tracking, helping to gather and interpret data to inform strategy and measure impact.
- Champion our brand values across every touch point, ensuring consistency and authenticity.
- **Cross-functional collaboration:**
- Work closely with local and global teams to ensure marketing activities support and are aligned with every channel, overall business objectives and the brand vision.
- **Performance:**
- Establish, track, and report on key performance metrics using data-driven analysis to inform decisions and continuously improve effectiveness.
- Develop, manage and optimize marketing budgets to ensure maximum return on investment.
- **Organisation & Team:**
- With key stakeholders develop a plan for the Marketing Organisation inline with business evolution.
- Recruit, lead, mentor, and develop a high-performing marketing team.
- **External Relations:**
- Build and maintain strong and objective relationships with our PR agencies, vendors, community and our networks.
- Lead media buying and negotiation across paid channels
Requirements
- **What You Need**
- Extensive senior experience in brand marketing, essentially from a luxury, premium or innovative product sector.
- Strong campaign development skills, from concept through to execution and measurement
- Confidence managing multiple projects and competing priorities.
- Strategic thinker with commercial acumen.
- Strong budget management skills.
- Strong creative instincts and an eye for design and storytelling.
- Data-driven and customer-first mindset, you love turning insights into action
- Excellent communication and stakeholder management skills
- A collaborative and proactive approach to teamwork
- Familiarity with digital and social media platforms, trends, and best practice
- Ideally experience in Trade Marketing for large high end and smaller specialist retailers
Benefits
- **The Perks**
- Hybrid working environment
- Generous team discount on all frank green products
- Opportunities to grow your career in a fast-moving, purpose-led brand
- Birthday leave, take the day off to celebrate you!
- Generous parental leave
- Health Insurance and Retirement Plan benefits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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