Marketing Director for GE HealthCare's US & Canada Solutions portfolio. Leading marketing strategy to accelerate growth and enhance market presence in healthcare solutions.
About the role
- Marketing Director working directly with the CEO to develop and execute marketing strategies. Managing the marketing function to align with company objectives and leading the marketing team.
Responsibilities
- Work closely with the CEO to develop and execute marketing plans that target key demographics.
- Manage partnerships with referral sources, affiliates, and vendors.
- Create strategies for branding and public relations campaigns — with CEO approval.
- Use digital marketing tools to maintain and grow the company’s brand as well as the CEO’s brand.
- Run the marketing team on ongoing projects and campaigns.
- Inspect campaigns daily and provide the CEO with updates, reports, and recommendations.
- Generate leads through ads, outreach, and digital marketing, then pass them to the sales team.
- Create and manage content (emails, newsletters, guides, graphics, social posts, webinars, podcasts).
- Stay up to date with marketing trends, social media behaviors, and digital platforms.
- Propose new campaign ideas and content concepts to the CEO for approval.
- Handle other marketing duties as required and agreed to with the CEO.
Requirements
- Excellent English communication skills (written & spoken).
- Proficient in digital marketing (social media, email marketing, paid ads, PR).
- Skilled at creating professional graphics and marketing content (Canva or similar tools).
- Proficient experience running ad campaigns (Meta, Google, LinkedIn, etc.).
- Strong leadership and organizational skills — able to manage projects and contractors.
- Proficient with video & editing apps.
- Strategic thinker who can also execute campaigns directly.
- Able to work independently on tasks but align major actions with CEO approval.
- Must reside in Clearwater, FL, be a U.S. resident, and authorized to work in the U.S .
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