Hybrid Marketing Data Analyst

at Algomarketing

• Job title: Marketing Data Analyst
• Job type: Contract
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: SQL, Tableau
• Location requirements: Hybrid, Remote Hybrid Onsite, Portugal

About the role

• Events Audience & Data Operations Analyst at AlgoMarketing managing data operations for marketing events. Overseeing data accuracy, reporting, and insights generation for the DACH region.

Responsibilities

• Maintain data accuracy and eliminate duplication across internal and external systems.
• Conduct regular QA audits and ensure alignment with CoE data quality standards.
• Generate insights and performance metrics to support decision-making.
• Validate data pipelines and reporting accuracy across campaign touchpoints.
• Deliver ongoing summaries and insights for leadership and planning sessions.
• Manage data stitching across multiple sources (booking tools, CRM, partner lists, scanner data).
• Define matching logic, validation protocols, and fallback hierarchies.
• Conduct audits to ensure data completeness and integrity.
• Apply analytical rigor to surface actionable event insights.
• Build and manage daily dashboards for Sales and Leadership to track registration and attendance.
• Deliver ad-hoc insights and query-based analyses for business reviews.
• Perform post-event reconciliation and prepare verified KPI reporting.
• Provide real-time monitoring and troubleshooting for virtual and hybrid events.
• Coordinate with vendors to ensure scanner and accreditation data accuracy.
• Finalize attendance and performance figures within 24 hours of event close.
• Act as the DACH event data lead, coordinating twice-weekly syncs and daily operational updates.
• Collaborate with stakeholders across Marketing, Sales, Comms, and Analytics.
• Document workflows, tools, and schemas for cross-team visibility.
• Identify automation and standardization opportunities to improve efficiency.
• Uphold governance standards and maintain alignment with CoE frameworks.

Requirements

• 5+ years of experience in marketing analytics, CRM performance, or campaign measurement.
• Proficiency with data visualization tools (e.g., Looker Studio, Tableau, Power BI).
• Strong knowledge of analytics and tracking tools (e.g., Google Analytics, Tag Manager).
• Familiarity with SQL or query tools for audience and performance data.
• Understanding of email performance metrics, attribution, and engagement funnels.
• Experience with CRM segmentation and targeting logic.
• Skilled in data storytelling — translating insights into actionable recommendations.
• Comfortable preparing executive-level reports and summaries.