Marketing Manager for Local Restaurant Marketing at L’Osteria, creating campaigns to enhance brand presence and collaborate with restaurants. Responsible for project management and improving marketing tools.
About the role
- Own and direct end-to-end execution of marketing campaigns accurately and within defined timelines
- Facilitate and execute projects, collaborating with internal teams and external partners
- Manage marketing campaign execution for assigned clients/partners as defined on Marketing Plans
- Utilize marketing technology platforms and historical campaign results to execute campaigns
- Analyze historical marketing results and recommend creative and segmentation strategies to meet revenue projections
- Determine appropriate testing quantity and package configuration for statistically valid creative testing
- Support Business Development by providing marketing reports and communicating professionally with external partners
- Obtain partner approvals for marketing campaigns and provide strategy and results to partners and Business Development
- Ensure campaigns meet quality standards, schedules, and documented business processes
- Track performance, report analytics on established cadence, and provide data-driven recommendations
Requirements
- Bachelor’s degree or equivalent experience
- Minimum one year of marketing experience applying direct response principles and methodologies
- Minimum one year of project management or project team experience
- Knowledge executing email campaigns utilizing CRM platform(s) (i.e. Salesforce, MailChimp, Hubspot)
- Knowledge in design principles and creative software (i.e. Adobe Creative Suite, Canva)
- Knowledge in multi-channel marketing (digital, direct mail, and advertising)
- Knowledge of marketing principles and practices
- Experience working with internal and external stakeholders
- Experience with project tracking, scheduling, asset coordination, and trafficking
- Intermediate level of proficiency in MS Office (Word, Excel, PowerPoint, Outlook, OneDrive)
- Demonstrate an ability to be agile in fluid circumstances and comfortable with ambiguity
- A curious mindset when learning and applying processes, actively seeking purpose behind initiatives and exploring innovative approaches
- Passion for optimizing conversion via test and lean (A/B testing)
Benefits
- Health benefits including medical, dental, and vision
- 401K with 100% company match up to 3% of your annual income and an additional 50% match on the next 2% of income
- Prefunded optional FSA
- 100% covered Life Insurance
- Accidental Death and Dismemberment Insurance
- Short Term and Long Term Disability
- $250 Wellness Benefit
- Medical plan has in-network provider coverage for mental health, reproduction, chiropractic, and massage therapy
- 10 days of vacation first year, additional vacation days earned each year
- 13 paid and closed holidays each year
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