Marketing Automation Manager supporting campaigns across Zoetis US with strong project management skills and keen quality control focus. Collaborating with Digital Marketing specialists and leveraging Salesforce Marketing Cloud.
Responsibilities
Serve as the automation partner for Digital Marketing Specialist, Marketing Engine deploying all automation campaigns across Zoetis US
Responsible for reporting Salesforce marketing cloud metrics and KPIs in presentations and drafting insights for optimization
Leverage automation features to streamline campaign workflows and improve efficiency
Ability to automate lead routing for sales call tools
Proactively share Salesforce Marketing Cloud capabilities and best practices supporting the creation of personalized content and journey building B2B2C
Ability to work across teams with a high degree of accountability
Competent in understanding and articulating the nuances of the marketing automation stack
Requirements
Bachelor’s degree in Marketing, Business Administration, or a related field
Salesforce Marketing Cloud Specialist certification is required
Minimum of 5-8 years of experience in marketing automation, with a focus on Salesforce Marketing Cloud
Experience working in audience builder and azure, preferred
Experience creating omni-channel automation campaigns including journey building
Experience working in a highly regulated field, preferred
Familiarity with Marketing Automation tools and techniques
3+ years Experience with Salesforce Marketing Cloud; Additional Certifications preferred
Experience in Adobe Creative Suite, Preferred
Experience with analytics tools like Adobe Analytics & Target, Facebook Audience Insights, Google Analytics, Tableau
Benefits
health insurance and insurance benefits beginning on day one
401K plan with a match and profit-sharing contribution from Zoetis
4 weeks of vacation
comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families
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