Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
About the role
- Lead marketing strategy and execution for Research & Advisory segment at Wolters Kluwer. Collaborate with cross-functional teams to align on marketing initiatives and drive growth.
Responsibilities
- Serve as the primary marketing point of contact for the General Manager and leadership team of the R&A segment
- Translate business goals and customer needs into a clear marketing strategy and roadmap for the segment
- Own the full-funnel strategy—from awareness to conversion to retention—for the Professional segment
- Partner with Demand Generation, Product Marketing, Brand & Communications, eCommerce, and Content teams to bring integrated campaigns to life
- Develop and maintain deep knowledge of the R&A customer—firm size, buying behaviors, pain points, personas, and journeys
- Drive the creation and execution of segment-specific campaigns and content that resonate with R&A audiences
Requirements
- 8+ years of experience in B2B marketing
- 3+ years in a strategic or segment leadership role
- SaaS/software industry experience, required
- Experience developing messaging frameworks and segment-specific marketing strategies
- Exceptional communication and stakeholder management skills
- Knowledge of the tax and accounting profession or adjacent industries, a plus
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Travel Expense Coverage
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