Market Intelligence Analyst at MedSênior responsible for conducting market research and data analysis. Leading projects and providing insights for decision making within the health sector.
Responsibilities
Lead market research and analysis projects from planning through execution to presentation of findings;
Collect, analyze, and interpret data from various sources, such as market surveys, sales data, customer data, and competitive intelligence;
Identify trends, patterns, and actionable insights relevant to the business to inform decision-making;
Monitor market dynamics, consumer behavior, and competitors’ actions to identify trends, opportunities, and threats;
Map the market using geolocation tools to identify opportunities and specific niches, considering customer and competitor locations and other relevant factors;
Prepare clear, concise reports and presentations to effectively communicate analysis results;
Develop and maintain market analysis models using statistical and BI tools;
Monitor the market and competitors, identifying opportunities and threats;
Monitor the healthcare market by collecting and organizing information on mergers and acquisitions, new product launches, regulatory changes, and other relevant developments;
Ensure data quality by cleaning, processing, and validating information, eliminating errors and inconsistencies;
Collaborate with other areas of the company, such as Marketing, Sales, and Product, to provide relevant information and insights.
Requirements
Bachelor's degree in Business Administration, Economics, Statistics, or a related field;
Strong knowledge and experience in data analysis and market research;
Experience analyzing data in the healthcare sector;
Experience with strategic analysis methodologies such as SWOT, BCG, Porter’s Five Forces, and PESTEL;
Proficiency in market research tools and techniques, data analysis, and data visualization.
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