Lead market research and analysis projects from planning through execution to presentation of findings;
Collect, analyze, and interpret data from various sources, such as market surveys, sales data, customer data, and competitive intelligence;
Identify trends, patterns, and actionable insights relevant to the business to inform decision-making;
Monitor market dynamics, consumer behavior, and competitors’ actions to identify trends, opportunities, and threats;
Map the market using geolocation tools to identify opportunities and specific niches, considering customer and competitor locations and other relevant factors;
Prepare clear, concise reports and presentations to effectively communicate analysis results;
Develop and maintain market analysis models using statistical and BI tools;
Monitor the market and competitors, identifying opportunities and threats;
Monitor the healthcare market by collecting and organizing information on mergers and acquisitions, new product launches, regulatory changes, and other relevant developments;
Ensure data quality by cleaning, processing, and validating information, eliminating errors and inconsistencies;
Collaborate with other areas of the company, such as Marketing, Sales, and Product, to provide relevant information and insights.
Requirements
Bachelor's degree in Business Administration, Economics, Statistics, or a related field;
Strong knowledge and experience in data analysis and market research;
Experience analyzing data in the healthcare sector;
Experience with strategic analysis methodologies such as SWOT, BCG, Porter’s Five Forces, and PESTEL;
Proficiency in market research tools and techniques, data analysis, and data visualization.
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