Analyst for market intelligence in pricing and packaging strategies at Sólides, a company specialized in integrated HR technology. Responsible for competitive monitoring and pricing model development.
About the role
- Market Intelligence Analyst at MedSênior responsible for conducting market research and data analysis. Leading projects and providing insights for decision making within the health sector.
Responsibilities
- Lead market research and analysis projects from planning through execution to presentation of findings;
- Collect, analyze, and interpret data from various sources, such as market surveys, sales data, customer data, and competitive intelligence;
- Identify trends, patterns, and actionable insights relevant to the business to inform decision-making;
- Monitor market dynamics, consumer behavior, and competitors’ actions to identify trends, opportunities, and threats;
- Map the market using geolocation tools to identify opportunities and specific niches, considering customer and competitor locations and other relevant factors;
- Prepare clear, concise reports and presentations to effectively communicate analysis results;
- Develop and maintain market analysis models using statistical and BI tools;
- Monitor the market and competitors, identifying opportunities and threats;
- Monitor the healthcare market by collecting and organizing information on mergers and acquisitions, new product launches, regulatory changes, and other relevant developments;
- Ensure data quality by cleaning, processing, and validating information, eliminating errors and inconsistencies;
- Collaborate with other areas of the company, such as Marketing, Sales, and Product, to provide relevant information and insights.
Requirements
- Bachelor's degree in Business Administration, Economics, Statistics, or a related field;
- Strong knowledge and experience in data analysis and market research;
- Experience analyzing data in the healthcare sector;
- Experience with strategic analysis methodologies such as SWOT, BCG, Porter’s Five Forces, and PESTEL;
- Proficiency in market research tools and techniques, data analysis, and data visualization.
Benefits
- Meal allowance (food voucher)
- Gympass
- Psychological support (mental health counseling)
- Paid day off for your birthday
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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